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9B13M022


LOUISVUITTON1



ManuMahbubaniwrotethiscaseunderthesupervisionofProfessorMaryCrossansolelytoprovidematerialforclassdiscussion.
Theauthorsdonotintendtoillustrateeithereffectiveorineffectivehandlingofamanagerialsituation.Theauthorsmayhave
disguisedcertainnamesandotheridentifyinginformationtoprotectconfidentiality.

RichardIveySchoolofBusinessFoundationprohibitsanyformofreproduction,storageortransmissionwithoutitswritten
permission.Reproductionofthismaterialisnotcoveredunderauthorizationbyanyreproductionrightsorganization.Toordercopies
orrequestpermissiontoreproducematerials,contactIveyPublishing,RichardIveySchoolofBusinessFoundation,TheUniversity
ofWesternOntario,London,Ontario,Canada,N6A3K7;phone(519)661-3208;fax(519)661-3882;e-mailcases@ivey.uwo.ca.

Copyright©2013,RichardIveySchoolofBusinessFoundationVersion:2013-04-04


SYNOPSIS

MoëtHennessyLouisVuitton(LVMH)enjoyeddoubledigitgrowthandhealthyprofitabilityin2010and
2011.AlargepartofthisgrowthhadbeendrivenbyitsflagshipgroupLouisVuitton(LV).In2011,
LVMHannouncedthatlong-timeLVCEOYvesCarcellewouldbereplacedattheendof2012byJordi
Constans,anexecutivefromtheFrenchfoodproductmultinationalDanoneSA.However,afterserving

OrderreferenceF253365lessthanamonth,ConstanswasreplacedinDecember2012byMichaelBurke,anLVMHinsiderwho
hadbeenwiththecompanyfornearly30years.WhileLVhadenjoyedrapidgrowthoverthelasttwo
CopyrightencodedA76HM-JUJ9K-PJMN9I


EducationalmaterialsuppliedbyTheCaseCentreyears,thequestionwaswhethersuchagrowthratewassustainable.WhatwerethechallengesfacingLV,
andhowshouldthesechallengesbeaddressed?


HISTORY

LouisVuittonMalletierwasbornin1821inAnchay,France.Atage16hemovedtoParisandtookupaTaughtbyVaninaTorlo,from20-Aug-2015to20-Feb-2016.OrderrefF253365.
Usagepermittedonlywithintheseparametersotherwisecontactinfo@thecasecentre.org
jobasanapprenticetrunkmaker,overtimebecomingarespectedtrunkmakerinhisownright.In1854,PurchasedforuseontheManagingStrategy,atUniversityofGreenwich,BusinessSchool.
heopenedhisownco