[行业报告]葡萄酒市场调查报告.doc

华统市场调查报告

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XX市葡萄酒市场
市场调研报告
委托调研方：XXXX酒业有限公司授理调研方：中国技术贸易网（www.k8008.com）报告日期：X年X月X日

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目录
1．调研背景·········································································1
1．1调研目的··································································1
1．2调研对象··································································1
1．3调研内容··································································1
1．3．1调查时间····························································1
1．3．2调查地点····························································1
1．3．3调查问题····························································1
1．4调研方法··································································1
2．调研分析·········································································2
2．1资料、数据采集及分析·······················································2
2．1．1XX市大型超市和商场的国内葡萄酒品牌情况······························2
2．1．1．1葡萄酒品牌A···················································2
2．1．1．2葡萄酒品牌B···················································3
2．1．1．3葡萄酒品牌C···················································3
2．1．1．4葡萄酒品牌D···················································4
2．1．1．5葡萄酒品牌E···················································5
2．1．1．6新品牌························································5
2．1．1．7其他品牌······················································5
2．1．2XX市大型超市和商场的国外葡萄酒品牌情况······························6
2．1．3XX市大型超市和商场各类葡萄酒销售情况································7
2．1．4XX市葡萄酒消费群体及消费情况········································7
2．2社会形式及市场信息························································8
3．调研结果及分析结论·······························································8精选行业报告，下载后可编辑
1．调研背景
1．1调研目的
（1）了解XX市主要大型商场和超市甜型葡萄酒的市场现状，分析甜型葡萄酒的整体情况。
（2）收集XX市主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以及同一品牌葡萄酒的产品分类、销售价格、销售状况，并进行对比分析。
（3）了解XX市消费者对葡萄酒的需求层次、品牌认知程度。
（4）了解XX市消费者的饮酒（葡萄酒）类型、习惯、场合、男女比例、年龄层次等因素，挖掘潜在市场消费者。
1．2调研对象
XX市葡萄酒市场。
1．3调研内容
1．3．1调查时间
2007年X月X日至2007年X月X日。
1．3．2调查地点
XX市主