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德国功能论框架下的企业翻译研究
Title:AStudyonBusinessTranslationwithintheFunctionalTheoryFrameworkinGermany
Introduction:
Languageplaysapivotalroleininternationalbusinesstransactionsandcommunication.Effectivecommunicationbetweenorganizationsfromdifferentculturalbackgroundsisessentialforsuccessfulbusinessoperations.Translationservesasavitaltoolinbridgingthelinguisticandculturalgapsinglobalbusinesssettings.ThisstudyaimstoexploretheapplicationoffunctionaltheoryinthecontextofbusinesstranslationwithinGermany.
FunctionalTheoryFramework:
Functionaltheory,firstproposedbyKarlBühler,focusesonthefunctionsoflanguageincommunication.Accordingtothistheory,languageservesthreeprimaryfunctions:theexpressivefunction,theinformativefunction,andtheappellativefunction.Applyingthesefunctionstotranslation,itisimportanttoconsiderhowthetranslatedmessageexpressesthesourcelanguage'scontent,conveysinformationaccurately,andachievestheintendedeffectonthetargetaudience.Thistheoryprovidesacomprehensiveframeworkforanalyzingtranslationpracticesinvariouscontexts,includingbusinesstranslation.
BusinessTranslationinGermany:
Germanyisaneconomicpowerhousewithahighlydevelopedbusinesssector.Asanexport-orientedcountry,Germancompaniesengageininternationaltrade,creatingademandforhigh-qualitybusinesstranslationservices.Assuch,exploringthetranslationpracticeswithinthefunctionaltheoryframeworkbecomesimperative.ThisstudyaimstoinvestigatehowfunctionaltheoryisappliedtoachieveeffectivetranslationintheGermanbusinesscontext.
Methodology:
Toconductthisstudy,acombinationofqualitativeandquantitativeresearchmethodswillbeemployed.Firstly,areviewofrelevantliteratureonfunctionaltheoryandbusinesstranslationwillbeconducted.Thisliteraturereviewwillhelpestablishatheoreticalframeworkforthestudy.Secondly,casestudiesofsuccessfulbusinesstranslationsinGermanywillbeanalyzed.Thesecasestudieswillprovideinvaluableinsightsintothepracticalapplicationoffunctionaltheoryinbusinesstranslation.Lastly,asurveywillbeconductedtogatherdataonthetranslationprocessesuse