传播学视域下跨境电商平台产品标题的英译原则研究.docx

传播学视域下跨境电商平台产品标题的英译原则研究
Title:PrinciplesofEnglishTranslationforProductTitlesonCross-borderE-commercePlatforms:AStudyfromthePerspectiveofCommunicationStudies
Abstract:
Withtherapidgrowthofglobaltradeandtheadvancementofdigitaltechnology,cross-bordere-commerceplatformshavebecomeincreasinglypopular.Producttitlesplayacrucialroleinattractingandengaginginternationalcustomers.However,translatingproducttitlesaccuratelyandeffectivelyremainsachallengeformanye-commercesellers.ThisstudyaimstoexploretheprinciplesofEnglishtranslationforproducttitlesoncross-bordere-commerceplatformsfromtheperspectiveofcommunicationstudies.Byanalyzingexistingliteratureandconductingcasestudies,thisresearchprovidesinsightsintothecultural,linguistic,andmarketingconsiderationsthatshapesuccessfulproducttitletranslation.
1.Introduction
1.1Background
1.2Significanceofthestudy
1.3Researchobjectives
2.LiteratureReview
2.1Cross-bordere-commerceplatformsandproducttitles
2.2Translationincross-culturalcommunication
2.3Translatingproducttitles:Challengesandstrategies
3.Methodology
3.1Researchdesign
3.2Datacollection
3.3Dataanalysis
4.CulturalConsiderationsinProductTitleTranslation
4.1Culturaladaptationincross-culturalcommunication
4.2Culturalreferencesinproducttitles
4.3Localizationvs.globalizationintitletranslation
5.LinguisticConsiderationsinProductTitleTranslation
5.1Syntaxandgrammarintitletranslation
5.2Collocationsandidiomaticexpressions
5.3Wordplayandcreativityintranslation
6.MarketingConsiderationsinProductTitleTranslation
6.1Brandingandpositioning
6.2Targetaudienceandcustomerpreferences
6.3Marketingstrategiesandpersuasivetechniques
7.CaseStudies
7.1Successfulproducttitletranslations
7.2Failedproducttitletranslations
7.3Analysisoflinguisticandculturalstrategiesemployed
8.Discussion
8.1Integrationofcultural,linguistic,andmarketingconsiderations
8.2Implicationsforcross-bordere-commercesellers
8.3Limitationsandsuggestionsforfurtherresearch
9.Conclusion
9.1Summaryoffindings
9.2Practicalapplications
9.3Contribu