能源效率提升的新视角——基于市场分割的检验（英文）-豆柴文库

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能源效率提升的新视角——基于市场分割的检验（英文）
EnergyEfficiencyImprovementfromthePerspectiveofMarketSegmentation:AnEmpiricalStudy
Introduction
Overthepastfewdecades,energyefficiencyhasemergedasasignificantpolicyissueforgovernments,businesses,andconsumersalike.Withthegrowingenvironmentalconcerns,theneedtocurbenergyconsumptionandreducecarbonemissionshasbecomeapressingissueworldwide.Inthisregard,energyefficiencyimprovementhasbeenrecognizedasoneofthemosteffectivemeasurestotacklebothenergysecurityandclimatechangechallenges.
However,despitethenumerousbenefitsofenergyefficiency,itsadoptionandpromotionhavenotbeenconsistentworldwide.Severalstudieshavehighlightedtheexistenceofmarketfailuresandinformationasymmetriesthathindertheuptakeofenergy-efficientproductsandservices.Thispaperaimstoinvestigatetheroleofmarketsegmentationinpromotingenergyefficiencyandexplorewhethertherearesignificantdifferencesinthedemandforenergy-efficientproductsandservicesacrossdifferentmarketsegments.
MarketSegmentationandEnergyEfficiency
Marketsegmentationistheprocessofdividingamarketintodistinctgroupswithsimilarneedsandcharacteristics.Itisawidely-usedmarketingstrategythatseekstoidentifythespecificneedsandpreferencesofdifferentcustomergroupsandtailorproductsandservicesaccordingly.Inthecontextofenergyefficiency,marketsegmentationcanhelpidentifythefactorsthatinfluenceacustomer'sdecisiontoadoptenergy-efficientproductsandservicesanddeveloptargetedmarketingcampaignstoincreaseadoptionrates.
Energy-efficientproductsandservicesmayofferdifferentbenefitstodifferentcustomersegments.Forexample,anenergy-efficientheatingsystemmayappealmoretocustomerslivingincolderregions,whileenergy-efficientlightingmaybemoreattractivetocustomersconcernedaboutreducingtheircarbonfootprint.Therefore,understandingthedifferentmotivationsandbarrierstoadoptionfordifferentcustomersegmentscanhelpbusinessesandpolicymakersdevelopeffectivemarketingandpolicyinterventions.
EmpiricalStudy
Totesttherelationshipbetweenmarketsegmentationandenergyefficiency,weconductedane