最新高考英语一轮巩固达标练题Unit3AtasteofEnglishhumour含解析新人教版必修4.doc

Unit3AtasteofEnglishhumour
李仕才
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Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayedattheentrance?Orthesoftbackgroundmusic?
Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop’sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.
Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers’intensiontopurchaseincreasedby80percent.
WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand’ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.
Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarshops(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.
Now,afamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconutscentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore’swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.
1.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?
A.Friendlyassistant.
B.Uniquescents.
C.Softbackgroundmusic
D.Attractivewindowdisplay.
2.E-shopsarementionedinthepassageto_______.
A.showtheadvantagesofbrick-and-mortarstores
B.urgeshopassistantstochangetheirattitude
C.pushstorestousesightsandsounds
D.introducetheriseofe-commerce
3.Whichstatementwouldthewriteragreewith?
A.Putdifferentshopontheproductsondisplay.
B.Askeveryshopassistantt