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U1: viewsoninterculturalcommunication Twodifferentviewsoninterculturalcommunication:“peoplearepeople”VS.“contactisnotequaltocommunication” 3majorsocio-culturalelementsinfluencingperceptionandcommunication Culturalvalue,worldview,socialorganizations. Whatisglobalization? Globalizationisaprocessofinteractionandintegrationamongthepeople,companies,andgovernmentsofdifferentnations。aprocessdrivenbyinternationaltradeandinvestmentandaidedbyinformationtechnology.Thisprocesshaseffectsontheenvironment,onculture,onpoliticalsystems,oneconomicdevelopmentandprosperity,andonhumanphysicalwell-beinginsocietiesaroundtheworld. Whatarethestumblingblocksininterculturalcommunication? assumptionofsimiliarities:peopleexpectthatsimplybeinghumanandhavingcommonrequirementsoffood,shelter,securityandsoonmakeseveryonealike. Languagedifferences.:“yes”and“no”causetrouble. Nonverbalmisinterpretatons:misinterpretationofobservablesiansandsymbols—gesture,postures,bodymovenment. Preconceptionsandstereotypes:Arabsare“inflammable”maycauseU.S.studentstokeeptheirdistance. Tendencetoevaluate:toapproveordisapprove,tostatementsandactionsofotherpersonorgroup. Highanxiety/tension. U2: Whatisculture? Cultureisaveryextensiveconcept,itisverydifficulttodefineitstrictlyandaccurately,becausecultureinvolvestoomuch.Cultureisacomplexsystemofbehavior,values,beliefs,traditionsandartifacts,whichistransmittedthroughgenerations. Whatarethefivebasicneedsforhumanbeings? physiologicalneeds(thingsthatmakeusalive,foodwaterair) safetyneeds(physicalsafeandpsychologicalllysecure) belongingnessneeds(needstobeacceptedbyothersandtobelongtoagroup) esteemneeds(recognition,reputation,selfrespect) self-actualizationneeds(actualizeonselfandtoreachone’sfullpotential) Whatarevalues,attitudes,beliefsandbehaviors?Howaretheylinked? Valuesarewhatpeoplegotowaroverorconductbussinessby.Valuestellushowtoweightheworthofsomething,theycanindicatearelativehierarchy. Attitudesarefeelingsaboutthings.itisatendencytorespondthesamewaytothesameobjectorsituation

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