国外有关顾客参与的研究综述与发展方向.docx 立即下载
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国外有关顾客参与的研究综述与发展方向.docx

国外有关顾客参与的研究综述与发展方向.docx

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国外有关顾客参与的研究综述与发展方向
Introduction
Intheglobalmarketplace,customerinvolvementintheproductandservicedevelopmentprocesshasbecomeavitalfactorinthesuccessofabusiness.Consumer’sactiveparticipationinresearches,productdesigns,anddevelopmentgivebusinessesabetterunderstandingofcustomerneedsandbehaviors,leadingtosuccessfulinnovation.Assuch,researchershaveshownagrowinginterestinstudyingtheimpactofcustomerinvolvementintheorganizationalprocesses.Thepurposeofthispaperistoreviewtheliteratureoncustomerengagementinresearchanddevelopmentprocessesandexplorefuturetrends.
OverviewofCustomerInvolvement
Customerinvolvementisdefinedasaprocessofengagingcustomersinvariousactivities,fromideationtodelivery.Itisanessentialpartofcustomerexperiencemanagement,whichemphasizestheimportanceofbuildingarelationshipwithcustomersthroughouttheproductlifecycle.Customerinvolvementhasthreemainareas:informationgathering,ideageneration,andevaluation.Intheinformationgatheringprocess,customersprovideinsightsintotheirneeds,preferences,andbehaviors.Inideageneration,customersparticipateinbrainstormingandinnovationsessions.Inevaluation,customersprovidefeedbackonproductdesignsandprototypes.
BenefitsofCustomerInvolvement
Asignificantbenefitofcustomerinvolvementisthatithelpscompaniesinnovatemoreeffectively.Customersofferauniqueperspective,whichcanleadtothedevelopmentofmoreuser-friendly,innovative,anddesirableproducts.Researchshowsthatcompaniesthatinvolvecustomersintheirproductdevelopmentprocessexperienceanincreaseincustomersatisfactionandloyalty.Additionally,customerinvolvementcansignificantlyreducethetimeandcostsassociatedwithproductdesignanddevelopment.
StudiesonCustomerInvolvement
Thereareseveralstudiesconductedoncustomerinvolvementintheresearchanddevelopmentprocess.OnestudybyKristenssonetal.(2013)aimedtoexploretheimpactofcustomerinvolvementintheinnovationprocessandfoundthatcustomerinvolvementhasasignificantpositiveimpact,bothonfinancialandnon-financialaspectsofacompany.Thestudyalsofoundthatcustomerinvolvementleadstoth
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