“会展经济与管理”专业英语教学与应用型人才的培养.docx

“会展经济与管理”专业英语教学与应用型人才的培养
Introduction
Inrecentyears,themeetings,incentives,conferences,andexhibitions(MICE)industryhasbecomeincreasinglyimportantindrivingeconomicgrowthandcreatingjobs.Thishasresultedinagrowingdemandforskilledprofessionalswhocanmanage,coordinate,andpromoteeventsinaneffectiveandefficientmanner.Tomeetthisdemand,universitiesandcollegesallovertheworldhavestartedofferingprogramsin“会展经济与管理”(ExhibitionEconomyandManagement).ThispaperdiscussestheimportanceofthisfieldofstudyandhowitcanhelpcreateanewgenerationofprofessionalswhocandrivegrowthintheMICEindustry.
Importanceof“会展经济与管理”
Inrecentyears,theMICEindustryhasbecomeamajorplayerintheglobaleconomy.AccordingtotheWorldTourismOrganization,thevalueoftheglobalMICEindustryisestimatedtobearound$350billionperyear,withChinaandtheUnitedStatesbeingamongthelargestmarkets.Thishasresultedinagrowingdemandforskilledprofessionalswhocanmanageandcoordinateeventsinaneffectiveandefficientmanner.Thisiswherethestudyof“会展经济与管理”comesin.
“会展经济与管理”isamultidisciplinaryfieldthatencompassesawiderangeofknowledgeandskillsrelatedtoeventplanning,marketing,management,andeconomics.Professionalsinthisfieldneedtohaveastrongunderstandingoftheprinciplesofbusinessandaccounting,aswellasexcellentcommunicationandorganizationalskills.Theyshouldalsobefamiliarwithemergingtechnologiesandbeabletohandlethechallengesofrunningeventsinanincreasinglycomplexandinterconnectedworld.
Applicationof“会展经济与管理”
Theapplicationof“会展经济与管理”isfar-reachingandencompassesawiderangeofindustries.Eventssuchasconventions,conferences,exhibitions,andtradeshowsarevitaltomanybusinesses,astheyprovideaplatformforpromotingproductsandservices,networking,andgeneratingnewleads.Thus,thereisahighdemandforprofessionalswhocanmanageandcoordinatesuchevents.
Thestudyof“会展经济与管理”canleadtocareersineventplanning,marketing,hospitality,tourism,andmore.Forexample,eventmanagersareresponsiblefororganizingandcoordinatingeventsofalltypes,fromsmall-scalecorporatemeetingstolarge-scaleinternationalconferences.They