新编大学英语四级听力每日训练-第424期.docx

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新编大学英语四级听力每日训练第424期

SectionBPassageOne26.A.Comparisonshopping.B.Consultingthetelephonenumber.C.Askingforproductservice.D.Askingtheplaceofaproduct.27.A.Convenience.B.Rangeoftheproduct.C.Thesizeofthead.D.Thereputationandtheimage.28.A.Categorysystem.B.ElectronicYellowPages.C.Introductionofthelocation.D.Buildinguptheimage.SectionBPassageOneYellowPagesadvertisingisdirectoryadvertisingbecauseittellspeoplewheretogotogettheproductorservice.Itreachesprospects-peoplewhoalreadyknowtheyhaveaneedfortheproductorservice.Directoryadvertisingistheonlyformofadvertisingthatisactivelyconsultedbyprospectswhoneedorwanttobuysomething.YellowPagesadvertisingisthemostwidelyusedformofdirectoryadvertising.Itisthemostuniversalofadvertisingmedium.Forsomesmallbusiness,theadvertisingisgeneratedfromlocalbusinesses.AYellowPagesadisthelaststepinthesearchforaproductorservicebyacommittedconsumer.[26]TheYellowPagesareusedprimarilyforcomparisonshopping.Althoughtheadvertisementdoesn'thavetoattracttheattentionofanindifferentaudience,itdoeshavetostandoutinacompetitiveenvironment.[27]Thedecisionaboutwhichstoretocallorvisitwillbebasedoncertaincriteria,thesizeoftheadbeingthefirst.Largeradsgetmoreattentionthansmallones.Otherdecisionfactorsincludeconvenience,rangeofproductsorservices,andthereputationorimageofthestore.ThemostimportantfeatureofYellowPagesadvertisingisthecategorysystem.CertaininformationiscriticaltoYellowPagesadsincludinglocation,hoursandgraphics.[28]ArecentdevelopmentindirectoryadvertisingistheelectronicYellowPages,adatabaseaccessedbycomputer.Questions26to28arebasedonthepassageyouhavejustheard.26.WhatisthebasicusefortheYellowPages?正确答案：A解析：本题考查对细节的记忆。录音中明确提到黄页主要用于comparisonshopping，故A正确。27.WhatisthemostimportantdesignpartofaYellowPagesad?正确答案：C解析：本题考查对细节的记忆，答案为C。符合短文听力“听到什么选什么”的解题原则。28.Whatisthelatestinventionindirectoryadvertising?正确答案：B解析：录音最后一句即是答案所在之处，由此可知B正确。短文结尾处常出题。