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第PAGE\*MERGEFORMAT2页共NUMPAGES\*MERGEFORMAT2页 英语四级听写训练:第19期 PassageOneWhenyouturnontheradio,youhearanadvertisement.Whenyouwatchtelevision,youhearandseeanadvertisement.Ifyouturnthepagesofanewspaperormagazine,againyoufindanadvertisement.Ifyouwalkdownthestreet,youseeoneadvertisingboardafteranother.Allday,everyday,peoplewhowanttosellyousomethingcompetenttocatchyourattention.Asaresult,advertisementsarealmosteverywhere.IntheWest,advertisementsarethefuelthatmakesmassmediawork.ThegovernmentdoesnotgivemoneytomassmediasuchasTVstations,newspapers,magazinesandradiostations.Theyareallownedprivately.Sowheredoesthemoneycomefrom?Fromadvertisements.Withoutadvertisements,therewouldnotbetheseprivatebusinesses.Haveyoueveraskedyourselfwhatadvertisingis?Throughtheyears,peoplehavegivendifferentanswerstothequestion.Forsometimeitwasfeltthatadvertisingwasameansof“keepingyournamebeforethepublic.”Andsomepeoplethoughtthatadvertisingwas“truthwelltold.”Nowmoreandmorepeopledescribeitinthisway：Advertisingisthepaid,nonpersonal,andusuallypersuasivedescriptionofgoods,servicesandideasthroughvariousmedia.Alladvertisementstrytomakepeoplebelievethattheproduct,idea,orserviceadvertisedcandowelltothem.Advertisementsexisteverywhereinourlives.Questions26to28arebasedonthepassageyouhavejustheard.26.Whatisthepassagemainlyabout?27.What’sthefinancialsourceoftheprivatelyownedmassmedia?28.Accordingtothepassage,whatisoneofthefeaturesofadvertisements?
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