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赣州市高校商务英语家具外贸导向的英语人才培养研究 Introduction Intoday'sglobaleconomy,thedemandforinternationaltradeisincreasingrapidly,andChinahasemergedasasignificantplayerintheglobalmarket,includingthefurnitureindustry.ThefurnitureindustryhasbecomeanessentialpartofChina'seconomyandtrade,withsignificantgrowthovertheyears.Asaresult,manyChineseuniversitieshavestartedfocusingonthedevelopmentofbusinessEnglishmajors,withafocusonfurnitureindustry-relatedsubjects. GanzhouisacitylocatedinthesoutheasternpartofJiangxiprovince,whichisknownforitsfurnitureindustry.Asaresult,theGanzhougovernmenthasbeeninvestingalotofresourcesinuniversitiestodeveloptheirbusinessEnglishprograms,withafocusonthefurnitureindustry.TheprimaryobjectiveofthispaperistoanalyzethecurrentstateofGanzhou'sbusinessEnglishprogramsinuniversitiesandsuggestmeasurestoenhancetheireffectiveness. ResearchObjectives TheresearchaimstostudyandevaluatethecurrentstateofthebusinessEnglishprograminGanzhouuniversities,analyzingthecurriculum,teachingmethodologies,andoutcomesachievedinthefurnitureindustry.Thespecificobjectivesofthispaperare: 1.TostudythebusinessEnglishprograminGanzhou'suniversitiesandanalyzethecontentofthecurriculum. 2.Toevaluatetheeffectivenessoftheprograminthedevelopmentofstudents'languageproficiency,especiallyinthefurnitureindustry. 3.Toexploreteachingmethodologiescurrentlyusedintheprogramandsuggestmeasurestomodulatetheteachingtechniquesinlinewiththeindustry'sneeds. 4.Toinvestigateanycriticalchallengesandbarriersthatmayhinderthedevelopmentoftheprogramandproposesolutionstoovercomethosechallenges. Methodology Thestudywilladoptaqualitativeapproachinvolvinganin-depthsurveyofGanzhou'sbusinessEnglishprogramsinuniversities.Amixed-methodsdesignwillbeappliedintheanalysisofdata.Firstly,datawillbecollectedthroughquestionnaires,interviews,andobservationofteachingpractices.ThequestionnaireswillbeconductedwithfacultymemberswhoteachbusinessEnglishcoursesinuniversities.Interviewswillbeconductedwithbusinessprofessionalsandstudentsasstakeholdersinthe

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