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SuccessfulWritingMODULEONEParagraphWritingMerits&DemeritsofDigitalMediaMerits&DemeritsofPrintedMediaAdvertisementAdvertisementAdvertisementAdvertisingcontainsatleastaminimumofinformationaboutproductsandservicesavailable.①Byprovidingsuchinformation,advertisershopetofillinpeople’scognitivemaps.②Advertisersalsotrytocreatefavorableattitudestowardtheirproductsandspecificbrandsandtolinksuchproductstoexistingneeds.③Lastly,advertisershopetostimulateactualpurchasebehaviors.Thus,mediaadvertisingcanhavecognitive,affectiveandbehavioraleffectsonconsumers.AmericanshaveevenseenmurderLIVEontheirhomescreens.①TensofmillionswatchedLeeHarveyOswaldbeingtransferredtoajailtoawaittrialfortheassassinationofPresidentKennedywhenOswaldwassuddenlyshottodeathbeforetheireyes.②Americanshavewatchedheadsofstatetakeoffice,andbeburied.TheJohnKennedyassassinationandfuneralwereseenby96percentofallTVhomes,eachwatchinganaverageof31andahalfhours.③NineoutoftenAmericanfamiliesfollowedthemoonflightofApollo11,watchinganaverageof15hours.Television,inshout,overandaboveprovidingentertainment,canmakeAmericapayattentionascannoothermediumandinformsthepeopleinawaythatthenationhasneverbeforebeeninformed.Tobeginwithdetailedexamples
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Inprint,wehavebroadsheetandtabloidnewspapers,magazines,journals,andbooks.Eachcouldbesubcategorized.Forexample,bookscanbesubdividedintoavarietyoftypes—masspaperbacks,qualitypaperbacks,hardcovers,textbooks,schoolliterature—andeachtypecouldbefurthersubdivided.Intheelectronicmediawehavepublic,community,educational,andcommercialtelevision,andradioisdeliveredbybroadcast,cable,andsatellite.Wealsohavefeaturefilmsaswellasnon-theatricalfilms.Soundrecordingsareavailableonvinyl(LPs),audiocassettes,andCDs,aswellas,intheirpromotionalversion,onvideocassettes.Infact,inthemodernmassmediaasetoftechnologicalconfigurationsbringsusinformationinavarietyofformsandinventingtherighttechnologyisafeatinitself.Generalspecific
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