综合英语写作共8页-豆柴文库

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1.Thinkaboutthelecture,TheExperimentalMethod."Itdiscussesthe

useofcontrolledexperimentsandblindexperimentstotest

hypotheses.

Nowreadthelistofcommonhomeremediesfortreatingcolds.Choose

oneanddesignacontrolledexperimentthatwilltestwhetherornot

theremedyiseffectiveinmakingyoufeelbetterfaster.

chickensoup

hotteawithlemon

takingfrequentsteambaths

drinkinglotsofliquids

takingzincsupplements

Writingyourparagraphbelow.

Maybesomeofyoudrinkhotteawithlemonwhenyouhavea

cold.Yes?No?OK,forthosewhodon'tknowabouthotteawithlemon

it'sjustacommontea.Butdoyouknowweatherit'seffective?Of

causeyouseelotsofadvertisementssayingitisthattheywouldn't

sellmuchiftheydon't,wouldthey?Sohowcanwebesure?The

followingexampleexperimentwillhelpyoufindout.Firstofall,we

shouldfindsomeparticipantswhohavegetacooldandhaven't

acceptanyremedy.Wedividedthemintotwogroups,theexperimental

groupandthecontrolledgroup.Participantsintheexperimentalgroup

wegivethemthehotteaoflemonwhilethecontrolledgroupwejust

givethemaplacebo,whichlooksliketheexperimentaltreatmentbut

doesnothing.Atthesametime,alltheparticipantsarenotallowed
本文档下载后根据实际情况可编辑修改使用
toknowwhichgrouptheyareintomakesuretheexperimentsare

blindexperiments.Thenifthereisadifferencebetweenthetwo

groups,maybe,justmaybe,thedifferenceisfromtakinghotteaof

lemon.Sothecontrolledgroupisthesameastheexperimentgroupbut

doesn'tgettheexperimentaltreatment.

2.Thinkaboutthelecture,“NewWaysinAdvertising.”It

describestwomarketingstrategies—viralmarketingandstealth

marketing.

Nowreadthelistofproductsbelow.Considerwhichmarketing

strategywouldworkbestforeachproduct.Whydoyouthinkitisthe

beststrategy?Howwouldyouadvertisetheproduct?Whatarethe

advantagesanddisadvantagesofthestrategyyouchose?

acellphonewithcamera

aluxuryhotel

acomputergameforyoungadults

apopulardanceclub

Chooseoneproductandbrieflyexplainthebestmarketing

strategyfortheproduct,whyyouthinkitisthebeststrategy,how

youwouldadvertisetheproduct,and

possibleadvantagesanddisadvantagesofthes