中英广告语.docx

中英广告语

第一篇：中英广告语ComparisonStudyonChineseandEnglishAdvertisementAbstractAdvertisementplaysanincreasinglyimportantroleinourdailylife,notonlyforthosebusinessmenbutalsoforusordinarypeople.Goodadvertisementstimulatesthewholesalesvolume,servingasapromotiontool.Tosomeextent,italsochangespeople‟sconsumingpsychology.Agoodsloganisacriticalbenchmarkofagoodadvertisementandthat‟swhatalltheadvertiserspursue.Agoodsloganisrequiretoexpressthecoreoftheadvertisementdirectly,clearly,conciselythroughnovel,impressive,popularwords,whichmeanseverywordusedhastohitthenailonthehead.Therearefivemaincriteriatojudgeaslogan:attentionvalue,memoryvalue,expressivefunction,directivefunction,aestheticfunction.Besides,withthedevelopmentofglobalization,manyproductsaresellingallovertheworld,whichmakestranslationofadvertisementmoreimportant.Thispaperstudiesthefeaturesandfunctionsaswellastheadvertisementtranslation.Keywords:advertisingtranslation;culturedifference;values,functions,features.摘要：广告作为文化的产物，可以更直接的展示语言和文化的关系。广告在我们的生活中扮演着日益重要的角色，作为促销工具，一个好的广告会刺激产品的销量，提高其商业价值。在一定程度上，广告改变的消费者的心理。精彩的广告语言是衡量一个广告好坏的重要标志。好的广告语需要具备一定的条件。与此同时，随着经济全球化的发展，跨文化的交流、合作日趋频繁，广告翻译中存在的语言和文化的差异将影响着商业活动的发展。因此，广告翻译也显得格外重要。本文就中英广告语的特点及功能以及翻译策略进行探究。关键词：广告语特点，广告语功能，广告语翻译，文化差异LiteraturereviewExtensiveresearchhasbeendoneaboutadvertisement,suchasitsfunctionsandtranslationtechniques.Mostofthemfocusontheculturaldifferencesinadvertisementtranslation.InQinhan‟spaper,thedifferencesofChineseadvertisementandEnglishadvertisementarecausedmainlybytheculturaldifferences.Thesocialvaluesandculturalpsychologywerediscussed.Healsomentionedthatthedifferentthinkingmodesandaestheticstandardsinfluencepeople‟sattitudetowardsmanythings.Then,thetranslationstrategieswerediscussed,forexample,domesticationandforeignizationwerementioned.AnothersimilarpaperbyQiuyimengalsostudiedtheadvertisementtranslationbasedontheculturedifferences.Theauthorpidedtheresearchintotwoparts.Firstoneisaboutthetranslationandthesecondpartisabouthowculturedifferencesaffecttranslation.Themain