公关行业专业英语.docx

公关行业专业英语

第一篇：公关行业专业英语行业知识|公关行业常用英语短语AAcademiccommunity学术团体Advertising广告Announcement公告Articlereprints文章翻印Audiovisualcommunications视听沟通BBanks，insurers银行，保险公司Belief意见、信仰Biography传记/简历Boardofdirectors董事会Brand-building品牌打造Budgeting预算Bulletinboards公告牌Businessobjective经营目标Byliner署名作者CCasehistory个案记录Cause-relatedmarketing事件营销Change变革Clericalemployees办公人员Client客户Communicationaudits沟通审查Communicationvehicles沟通工具Communityneighbors社区同胞Communitypublics社区公众Communityrelations社区关系Competitors竞争对手Conflict冲突Confrontation对峙Conscience良心Consumermovement消费者运动Consumer消费者Consumerism消费者权益保护Contributions捐赠Corporatecodesofconduct企业行为准则Corporateimage企业形象Corporatesocialresponsibility企业的社会责任Corporation企业Counseling顾问Cover-up掩盖（手段）Credibility可信性Crisismanagement危机管理Environmentalism环境保护Ethics道德（准则）Customers消费者DDatabasemarketing网络营销Deals/distributors交易商/分销商Desktoppublishing电脑排版Directmail直邮Distortion歪曲Education教育EElectronicmedia电子媒体E-lobbying电子游说E-mailmemorandum电子邮件备忘录E-mail电子邮件Employeecommunicationstrategies员工沟通战略Employeecommunicationtactics员工沟通策略Employeecommunication员工沟通Employeefamilies员工家庭Environment环境Evaluation评价FFace-to-face面谈Federal，state，locallegislators联邦，州，当地立法者Financialrelations金融公关GGoodwill商誉Governmentrelations政府关系Government政府Grapevinerumor小道消息IIdea思想、观念Insidertrading内部交易Integratedmarketingcommunications整合营销传播Interactivepublicrelations互动公关Internalvideo内部录像Internationalcommunity国际社区Interview面访Investmentcommunity投资团体Investorrelations投资者关系Investor投资者Multinationalcorporation跨国公司NNarrowcasting窄播Newsrelease新闻发布Issuesmanagement问题管理Newsworthy有新闻价值的J、K、LJournalist记者Keymessages关键信息Laborunions工会Lobbying游说Localcommunityrelations社区关系MManagement管理Managers/supervisors经理/主管Marketingmix市场营销组合Marketingpublicity营销宣传Marketing行销Mediacontactandmonitoring媒体联络与监测Mediadirectories媒体库Mediakit媒体宣传袋Media传播媒介OOn-linecommunications在线沟通On-linemediarelations在线媒体关系On-linemonitoring在线监测Onlinepublicity在线宣传Op-Ed评论文章PPersuasion说服Pitchletter产品宣传信Positionpaper专题报告Pressconferences新闻发布会Pressmonitoring媒体监测Pressrelations媒体关系Press新闻界Pr