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李宁英文简介

第一篇：李宁英文简介*Li-NingwaslaunchedinSanshui,Guangdongin1990.WehaveworkedcloselywithChina’sOlympicCommitteesinceourearliestdays.CommittedtousingourcareerinsportinggoodstoadvanceChineseathletics,wehavethrownourenthusiasticsupportbehindawidevarietyofathleticcompetitions.By1995,Li-NinghademergedasafrontrunnerinChina’ssportinggoodsindustry.In2005,withLi-Ningstillintheleadandsaleshittingrecordhighs,wesetoursightsonbecomingatopinternationalbrandname.Theprofessionalismofourproductsiswhatmakesuscompetitiveinthesportinggoodsindustry.AtLi-Ning,weviewproductdevelopmentasanever-endingcompetitionwhichdemandsthatweconstantlybreakouroldrecords.Backin1998,Li-NingbecameChina’sfirstdomesticcompanytocreateadesignanddevelopmentcenterforapparelandfootwear.ThismadeLi-NingthepremierChinesesportswearlabel.In2004wepartneredwiththeDepartmentofSportsScienceandPhysicalEducationattheChineseUniversityofHongKong,applyingbiomechanicaltestingtomeasurethemechanicalpropertiesofLi-Ningathleticshoes.Wealsocreatedafootprofiledatabaseofprofessionalathletes,collectingandanalyzingdataontheuniquedemandsofprofessionalsportsinordertocreateamorespecializedandcomfortableproduct.Overourfifteen-yearjourney,wehaveexpandedwhatbeganasasinglesportswearlineintoanequallycompetitivelineupofathleticapparel,footwearandequipment.Li-Ningiscommittedtotakingitsplaceamongtheglobalbrandgiants.Beforelong,weexpecttobesupplyingprofessionalproductsforathletesandamateursalike,allovertheworld.Thisdedicationhasallowedustocreatethenation’slargestsportinggoodsdistributionnetwork.Ourinternationalnetworkisalsoexpanding,andwecurrentlyhavelocationsin23nationsandregions.Behindeverywinningteamisatried-and-truemanagementstyle,andLi-Ningisnoexceptiontothisrule.Throughacombinationofexplorationandhands-onexperience,Li-Ninghasdevelopeditsowndistinctivestrategyprogramandmanagementsystem.Thiskeepsusrunningsmoothly,andallowsustomakequickdecisionswhenitcomestoimplementingstrategies.Li-NingiscurrentlyintheprocessofcreatinganationwideERP-basedinformat