节目策划（★）.docx

节目策划（★）

第一篇：节目策划文化创意与设计学院：专业：年级：学号：学生姓名：指导教师：人文学院文化产业管理专业年月日目录前言························································2第一部分节目策划背景······································2（1）从中国综艺娱乐节目的形态和分类来看·····················2（2）从国家政策和引导方向来看·······························3（3）从社会经济发展来看·····································3第二部分节目介绍··········································4（1）节目名字···············································4（2）节目口号···············································4（3）节目内容···············································4（4）节目主旨···············································4（5）节目主持人·············································5（6）节目主题···············································5（7）节目宣传···············································6第三部分可行性分析········································6（1）同主旨节目分析·········································6（2）市场细分···············································9（3）预期收益··············································10第四部分注意事项·········································11（1）节目依靠的平台········································11（2）节目需要变更的问题····································11（3）节目质与量的问题······································12第五部分总结·············································12电视综艺节目创意策划书前言：随着社会经济的快速发展，大众的需求方向逐渐由物质层面转向精神文化层面，电视综艺娱乐节目也就相应出现在了大众的视野，由于大众对精神文化需求快速发展的状况和各个电视台百花齐放激烈竞争的格局造就了许多的优秀节目，但同时也导致了我国电视综艺娱乐节目品味不高、创意不足、深度不够、大量复制以及商业化炒作气息逐渐加强等等一系列问题，本策划书从娱乐本质出发，以社会主义精神文明建设的要求为宗旨，用创新思想包装，提升节目品味来策划的一档以回忆和代际为核心理念的大型访谈脱口秀形式的综艺娱乐节目，寓教于乐，让大众在开心娱乐之时还能够获得积极健康的精神文化享受。一、节目策划背景：（1）从中国综艺娱乐节目的形态和分类来看1、从央视索福瑞数据中心调查的大陆综艺娱乐节目收视率排名来看，在收视率前十名中的《快乐大本营》、《天天向上》、《幸福晚点名》、《周末不加班》和《时刻准备着》都是访谈脱口秀形式的节目，《非诚勿扰》和《我们约会吧》是真人秀形式的节目，《我爱记歌词》和《我是大评委》是歌唱类节目，而《勇往直前》采取的是明星冒险游戏类的节目形式。访谈脱口秀形式的节目占据5成，独占鳌头，由此可见，当今访谈脱口秀形式是电视综艺娱乐节目的主流趋势。2、对大陆综艺节目的发展起到重要影响的地区不得不提到的是台湾，提到台湾的综艺娱乐节目，大陆观众首先想到的是《康熙来了》、《超级星光大道》、《综艺大哥大》、《王牌大明星》、《我爱黑涩会》等等，因为这些节目不仅在台湾拥有超高人气，在大陆也有很高的收视率，尤其是《康熙来了》，长居综艺节目收视率之首。然而《康熙来了》、《综艺大哥大》、《王牌大明星》采用的都是以访谈脱口秀为主要形态的综艺娱乐节目。这些节目的成功，推动了访谈脱口秀形式节目的逐渐流行，从反面来说，这种形式也助推了节目走向成功。3、大陆还有许多优良的综艺娱乐节目，由于