英文市场营销案例Warren Buffett（精选5篇）.docx

英文市场营销案例WarrenBuffett（精选5篇）

第一篇：英文市场营销案例WarrenBuffettWarrenBuffettWarrenBuffett(bornAugust30,1930)isaUSinvestor,businessman,andphilanthropist.Heisoneofthemostsuccessfulinvestorsinhistory,thelargestshareholderandC.E.O.ofBerkshireHathaway,andin2008wasrankedbyForbesastherichestpersonintheworldwithanestimatednetworthofapproximately$62billion.Buffettisoftencalledthe“OracleofOmaha”orthe“SageofOmaha”andisnotedforhisadherencetothevalueinvestingphilosophyandforhispersonalfrugalitydespitehisimmensewealth.Despitehisoverallfrugality,hefliesinacorporatejetnamedtheIndefensible.Buffettisalsoanotablephilanthropist,havingpledgedtogiveaway85percentofhisfortunetotheGatesFoundation.HealsoservesasamemberoftheboardoftrusteesatGrinnellCollege.In1999,BuffettwasnamedthetopmoneymanagerofthetwentiethcenturyinasurveybytheCarsonGroup,aheadofPeterLynchandJohnTempleton.In2007,hewaslistedamongTime’s100MostInfluentialPeopleintheworld.Heworkedathisgrandfather’sgrocerystore.In1943,Buffettfiledhisfirstincometaxreturn,deductinghisbicycleandwatchasaworkexpensefor$35forhisworkasnewspaperdeliveryboy.AfterhisfatherwaselectedtoCongress,BuffettwaseducatedatWoodrowWilsonHighSchool,Washington,D.C.In1945,inhisfreshmanyearofhighschool,Buffettandafriendspent$25topurchaseausedpinballmachine,whichtheyplacedinabarbershop.Withinmonths,theyownedthreemachinesindifferentlocations.BuffettfirstenrolledatTheWhartonSchool,UniversityofPennsylvania,(1947-49)wherehejoinedtheAlphaSigmaPhiFraternity.In1950,hetransferredtotheUniversityofNebraskawherehereceivedaB.S.inEconomics.BuffettthenenrolledatColumbiaBusinessSchoolafterlearningthatBenjaminGraham,(theauthorofTheIntelligentInvestor),andDavidDodd,twowell-knownsecuritiesanalysts,taughtthere.HethenreceivedaM.S.inEconomicsfromColumbiaUniversityin1951.InBuffett’sownwords:I’m15percentFisherand85percentBenjaminGraham.Thebasicideasofinvestingaretolookatstocksasbusiness,usethemarket’sfluctuationstoyouradvantage,andseekamarginofsafety.That’swhatBenGrahamtaughtus.Ahundredyearsfromnowthey