苹果公司企业文化英语介绍（推荐）.docx

苹果公司企业文化英语介绍（推荐）

第一篇：苹果公司企业文化英语介绍（推荐）Applewasoneofseveralhighlysuccessfulcompaniesfoundedinthe1970sthatbuckedthetraditionalnotionsofwhatacorporatecultureshouldlooklikeinorganizationalhierarchy.SteveJobsoftenwalkedaroundtheofficebarefootevenafterApplewasaFortune500company.Bythetimeofthe“1984”TVad,thistraithadbecomeakeywaythecompanyattemptedtodifferentiateitselffromitscompetitors.Accordingtoa2011reportinFortune,thishasresultedinacorporateculturemoreakintoastartupratherthanamultinationalcorporation.Asthecompanyhasgrownandbeenledbyaseriesofchiefexecutives,eachwithhisownideaofwhatAppleshouldbe,someofitsoriginalcharacterhasarguablybeenlost,butApplestillhasareputationforfosteringinpidualityandexcellencethatreliablydrawstalentedpeopleintoitsemploy.ThiswasespeciallyafterJobs'return.Torecognizethebestofitsemployees,ApplecreatedtheAppleFellowsprogram,awardinginpidualswhomadeextraordinarytechnicalorleadershipcontributionstopersonalcomputingwhileatthecompany.TheAppleFellowshiphassofarbeenawardedtoafewinpiduals.Appleisalsoknownforstrictlyenforcingaccountability.Eachprojecthasa“directlyresponsibleinpidual,”or“DRI”inApplejargon.Asanexample,wheniOSseniorvicepresidentScottForstallrefusedtosignApple'sofficialapologyfornumerouserrorsintheredesignedMapsapp,hewasforcedtoresign.NumerousemployeesofApplehavecitedthatprojectswithoutJobs'involvementoftentooklongerthanprojectswithhisinvolvement.AtApple,employeesarespecialistswhoarenotexposedtofunctionsoutsidetheirareaofexpertise.Jobssawthisasameansofhavingbest-in-classemployeesineveryrole.Forinstance,RonJohnsonwhowasSeniorVicePresidentofRetailOperationsuntilNovember1,2011,wasresponsibleforsiteselection,in-storeservice,andstorelayout,yethehadnocontroloftheinventoryinhisstores(whichisdonecompanywidebythen-COOandnowCEOTimCookwhohasabackgroundinsupply-chainmanagement).ThisistheoppositeofGeneralElectric'scorporateculturewhichhascreatedwell-roundedmanagers.[236][236]UndertheleadershipofTimCookwhojoinedthecompanyin1998andascendedtohispresentposition