英语演讲好文.docx

英语演讲好文

第一篇：英语演讲好文FrommadeinChinatocreatedinChinaOneinfourcomputersintheworldcomesfromChina;butfromeachcomputerproduced,Chinaearnsonlywhat10applesareworth.IreadthisinPeople’Dailynotlongago.WhiletheforceofglobalizationhasspreadChinese-madeproductsallovertheworldandearnedChinathename“world’sfactory”,Chinaearnsverylittleprofitsfromthiskindoflow-costproduction.It’sevenbeensaidthatChinahastoexport800millionshirtstogetanairplane.Theproblemis,Chinahasinvolvedincountlessprocessesofproduction,butdoesn’tnecessarilyhavetheintellectualpropertyrights.Ifallwecanbeispartofthelow-cost,labor-orientedproductionprocess,we’llremaininapassive,disadvantagedpositionandgraduallyloseourcompetitiveedgeintheglobalarena.TodevelopChina’screativeindustry,transformingproductsfrom“madeinChina”to“createdinChina”hasbecomeoneofChina’smajortasks.Thistransformationwillbenolesslikeamarathon,requiringmucheffortespeciallythatfromChineseenterprises,themajorforceinChineseeconomy.Thoughthere’snooneinfrontleadinguswhichdirectiontorun,there’smuchtolearnfromsomeChineseenterprisesthathavealreadyfoundtherightstrategiesandareshiningontheglobalstage.Thesestrategiesinvolvebrandidentityestablishment,technologicalinnovationandmodernmanagementsystem.Firstly,thebrandthatImentionedaboveisanintangibleyetmostvaluableassettoacompany.Itgainscredibilityfromconsumers,thusconstitutingthereasonforconsumerstobuyhabitually.TongRenTang,thelargestproduceroftraditionalChinesemedicine,remainsoneoftheoldestsurvivingbrandnames.Thecredibilitythatitgainedthroughqualityproductshasmadeitsnameknownworldwideandmaintainsitsrecognizedbrand.Thesecondstrategyisinnovationoftechnology,whichhelpsenterprisesgainitscorecompetency.Intheglobalerawheretechnologyemergesatarapidspeed,onehastoadoptthelatesttechnology,andalsotocompeteforthespeedofdevelopingnewones.ThesuccessofHaier,thethirdlargesthouseholdappliancesmanufacturerintheworld,liesinitsconstantinnovation.Overthepast16years,Haierhasinvestedatotalof7billionRMBintechnologicaldevelopment,using6percent