论企业文化模式研究.docx

论企业文化模式研究

第一篇：论企业文化模式研究论企业文化模式研究【摘要】：企业文化作为当今世界研究的热潮方兴未艾，人们从不同的角度给“企业文化”下过100多种定义。这些定义都有一定的道理，但也都有片面性，不能反映每个企业文化的丰富内涵。作为一个先进的企业，就必须拥有自身的企业文化。一个企业如同一个人一样，是有品行的，而企业品行的反应，就是该企业的文化。那么，什么是企业文化呢？企业文化是一个企业以生产为中心，以提高职工队伍素质为核心，充分调动职工积极性和创造性，以创造最佳经济效益为目的，推动企业物质文明和精神文明建设的一种管理理论和实践活动。又可以称之为“公司文化”或“社团文化”。一个先进的企业文化必须大力增强“四个能力”，即学习能力、沟通能力、响应能力和改进能力，营造创新型的强势文化，提升企业的竞争力。【关键词】：企业文化学习型组织视觉形象诚信ThedevelopmentofBaosteel’sculture【Abstract】：Asoneofthehottestresearchspotworldwide,theenterpriseculturehasbeendefinedinmorethanhundredsofwaysfromdifferentangleofviews.Allthesedefinesmakesense,buttheyarelittleunilateralbecausetheycannotreflecttheabundantinsidemeaningoftheenterpriseculture.Asoneofthetop500corporations,Baosteelshouldhaveitsownenterpriseculture.Acompanyjustlikesaperson;italsoneedsitsownmorality,whichisenterpriseculture.Andenterprisecultureisakindofactivitythatcanenhancetheemployee’squality,removetheemployee’senthusiasmandcreation,andfocusonproduction.Itisakindofactivitythatpromotethedevelopmentofcorporealcivilizationandmoralcivilizationwhichaimsatthebiggesteconomicbenefit.Wecancallit“companyculture”or“communityculture”.Anadvancedenterpriseculturemusthavefourkindsofabilitiesthatarelearningability,communicationability,respondingabilityandimprovingability.Sotheenterpriseculturecanbuildacreativecultureandincreasethecompetitivestrengthofthecorporation.【Keywords】:EnterpriseCulture,LearningOrganization,VisualImage,Honesty目录序言„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„5一、企业文化建设中存在的问题„„„„„„„„„„„„„„„„„„„„51、核心员工的价值未能充分体现„„„„„„„„„„„„„„„„„„52、企业重组导致的文化重组障碍„„„„„„„„„„„„„„„„„„6二、企业文化的发展要求„„„„„„„„„„„„„„„„„„„„„„„71、以使命故事演绎公司的理念形象„„„„„„„„„„„„„„„„„72、以学习型组织树立公司的行为形象„„„„„„„„„„„„„„„„83、以环境优化提升公司的视觉形象„„„„„„„„„„„„„„„„„94、以宣传广告提高公司的社会认知度„„„„„„„„„„„„„„„„95、以诚信为本树有社会责任的企业„„„„„„„„„„„„„„„„„9三、企业文化的发展方案„„„„„„„„„„„„„„„„„„„„„„„111、加强学习型组织建设，为企业文化注入活力„„„„„„„„„„„„112、提升企业形象，促进企业文化建设„„„„„„„„„„„„„„„„133、深化以人为本理念，营造和谐企业文化氛围„„„„„„„„„„„„144、倡导绿色企业文化，确保可持续发展„„„„„„„„„„„„„„„15四、结束语„„„„„„„„„„„„„„„„„„„„„„„„„„„„„17参考文献„„„„„„„„„„„„„„„„„„