论企业文化创新.docx

论企业文化创新

第一篇：论企业文化创新论企业文化创新【摘要】：企在企业创新体系中,文化创新为企业发展提供了新的价值观念和经营理念,并且成为企业扩张的内在精神动力。企业文化创新是企业价值观、经营理念、思维方式的变革,也是企业的自我超越。创新企业文化还要改变传统的企业教育及再教育模式,营造企业的核心竞争力和构建创新型企业文化。创新型企业文化就是追求卓越的企业文化。通过创新的企业文化，突破与企业实际经营管理脱节的僵化的文化理念和观点的束缚，实现向贯穿于全部创新过程的新型经营管理方式的转变。【关键词】：企业文化创新思维模式Ontheinnovationofenterpriseculture【Abstract】：Enterprisesintheenterpriseinnovationsystem,culturalinnovationforthedevelopmentofenterprisestoprovideanewconceptofvalueandbusinessphilosophy,andbecometheinnerspiritofenterpriseexpansion.Enterprisecultureinnovationistheenterprisevalues,businessphilosophy,thewayofthinkingofchange,butalsotheenterprise'sselftranscendence.Innovativeenterpriseculturealsochangesthetraditionalenterpriseeducationandreeducationmode,andbuildthecorecompetitivenessofenterprisesandtheconstructionofinnovativeenterpriseculture.Innovativeenterprisecultureisthepursuitofexcellenceincorporateculture.Throughtheinnovationofenterpriseculture,breakingtheshacklesoftherigidculturalideasandideasthatareoutoflinewiththeactualmanagementofenterprises,andrealizethetransformationofthenewmanagementmodewhichrunsthroughthewholeinnovationprocess.【Keywords】:Enterpriseculturecreativethinkingmode目录一、概念界定„„„„„„„„„„„„„„„„„„„„„„„„„„4（一）企业文化的内涵界定„„„„„„„„„„„„„„„„„„„„4（二）企业创新文化的概念界定„„„„„„„„„„„„„„„„„„4二、创新文化的构成维度分析„„„„„„„„„„„„„„„„„„„„4三、企业文化创新的四个“改变”„„„„„„„„„„„„„„„„„„„5四、企业文化与技术创新的关系„„„„„„„„„„„„„„„„„„„8五、走出企业文化创新建设的十个误区„„„„„„„„„„„„„„„„9六、企业文化创新建设的形式„„„„„„„„„„„„„„„„„„„13（一）灌输与疏导相结合„„„„„„„„„„„„„„„„„„„„„13（二）正面引导和合理批评相结合„„„„„„„„„„„„„„„„„13（三）思想教育与制度建设相结合„„„„„„„„„„„„„„„„„13（四）重点突出与潜移默化相结合„„„„„„„„„„„„„„„„„13七、重建创新型企业文化„„„„„„„„„„„„„„„„„„„„„14致谢„„„„„„„„„„„„„„„„„„„„„„„„„„„„17参考文献„„„„„„„„„„„„„„„„„„„„„„„„„„„„18一、概念界定（一）企业文化的内涵界定企业文化概念的提出，最初是在1970年，由美国波士顿大学组织行为学教授5.M.戴维斯在其《比较管理一组织文化展望》一书中，率先提出组织文化这一概念开始。至1980年，美国《商业周刊》以醒目的标题报道“企业文化”问题。接着，美国权威性杂志《斯隆管理评论》、《哈佛商业评论》、《加州管理评论》、《财富》、《管理评论》等等，先后以突出篇幅讨论了“企业文化”，在美国企业文化被称为“CorporateCulture”。关于企业文化的定义或内涵，国内外的学者们各有自己的看法，但从根本上来说，他们对企业文化内涵的理解还是一致的。他们都认为:企业文化应以人为着眼点，是一种以人为中心的管理方式，强调要把企业建成为一种人人都具有共同使命感和责任心的