铁路货运物流化组织改革和商务流程再造.docx

铁路货运物流化组织改革和商务流程再造

第一篇：铁路货运物流化组织改革和商务流程再造铁路物流化货运组织和商务流程再造研究小组成员：高金宗08811023冯钊08811027宋立秋08811042北京交通大学经管学院目录铁路货运国内外现状....................................................................................................21.1国外现状..........................................................................................................21.2国内现状..........................................................................................................4货运业务流程再造：....................................................................................................7现铁路货运业务流程.............................................................................................8货运受理业务流程再造：.....................................................................................8到货交付业务流程再造：.....................................................................................9货运车辆配送流程再造：...................................................................................11铁路货运营销策略：..................................................................................................13继续推进大客户和集约化战略：.......................................................................13信息化战略：.......................................................................................................13运输服务策略：...................................................................................................13价格策略：...........................................................................................................14营销渠道策略：...................................................................................................14货运组织一体化..........................................................................................................14货运办理一体化：...............................................................................................15运输一体化：.......................................................................................................15服务一体化：............................................................................