食堂营销策划方案.docx

食堂营销策划方案

第一篇：食堂营销策划方案食堂营销策划方案学校：XXXXXXXXXXXXXXXX专业：XXXXXXXXXXX班级：XXXXXXXXXXXXXXXX姓名：XXXX学号：XX目录一、市场分析.............................................................................11、目标市场.........................................................................................................12、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素.........................................................................................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素.........................................................................................................2三、竞争对手分析.....................................................................21、快餐店.............................................................................................................22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO分析.........................................21、优势.................................................................................................................22、劣势.................................................................................................................33、机会.................................................................................................................34、威胁.................................................................................................................3五、营销策略.............................................................................31、产品方面.........................................................................................................32、价格方面.......................................