饥饿营销PPT 演讲稿.docx

饥饿营销PPT演讲稿

第一篇：饥饿营销PPT演讲稿Goodmorning,everybody.Ittakesusmorethanasemestertowaitforourturntohaveoralpresentationfromthebeginnningofthissubject.Today,let`sbeginfromtwobigcompanies,theXiaomiCompanyandtheAppleInc.I`dliketoshowyousomephotosfirst.Whatcrazyfans.Reallyreallycrazyfams.Whythesecellphonesaresopopular?Forthisquestion,therearesomanyreasons:•Artisticdesign•Popularbrand•Extrodinaryquality•Competitiveprice•Excellentworkmanship•Highperformance-priceratio(性价比)•TheaccumulatedreputationintheelectronicindustryAndsoon...Allthesereasonsareessentailforanelectronicproducttobecomeabestseller.Butitisnotenough.Itstillneedasuccessfulmarketingstrategy.ItisHungerMarketing.WhatisHungerMarketing?Asaresultoftheincreasingpressurefromfiercemarketcompetition,enterpriseshavebeenconstantlyevolvingitsmarketstrategy.“HungerMarketing”,anewlyevolvedmarketingapproachhasbeenadoptedaspartofthemarketingstrategybymanycompanies.Hungermarketingmeansthatsupplier`sintentionalreduction(故意减少)oftheproductivity,inordertobeincontroloftheconsumerandsupplierrelationship,andtocreateanillusion(错觉)ofsupplyshortage,hence(因此)toachieveapurposeofkeepingahigherpriceandhigherprofitability.TheiPhone5s，releasedinsep.20th.ThelatestiPhonehasthreekindofcolors:white,blackandgold.Andthesedays,thelocaltyrantgold(土豪金)isusedthehungermarketingwetalkedabouttoday.Anewsvideowillbeshowedonthescreennow.InChina,XiaomiMobileisbecomingmoreandmorepopularrecently.AndsomepeoplecriticizethatHungerMarketinghasbeenexcessivelyadoptedbyXiaomi.Let`swatchashortvideoaboutthat.HereisachartshowedtheOpenPurchaseSituationofXiaomiCompany.Octomber30th,50,000Xiaomi2wassoldoutin2mand51s.Novmber19th，...December14th，...Becauseofitsextrodinaryqualityandcompetitiveprice,lotsofcustomerswanttobuyitonline.Butyoucanfindthat,buyaXiaomiMobileismuchmoredifficultthanbuyatrainticketduringwintervacation.ThisisapiechartaboutiOSandAndroidChineseInstalledBase(iOS系统和安卓系统的安装使用情况).Itisobviouslynoticedthatthepiechartispidedintofourparts,thatisApple,Samsung,Xiaomiaswellasot