您所在位置: 网站首页 / 饥饿营销PPT 演讲稿.docx / 文档详情
饥饿营销PPT 演讲稿.docx 立即下载
2025-08-28
约2万字
约31页
0
33KB
举报 版权申诉
预览加载中,请您耐心等待几秒...

饥饿营销PPT 演讲稿.docx

饥饿营销PPT演讲稿.docx

预览

免费试读已结束,剩余 26 页请下载文档后查看

10 金币

下载文档

如果您无法下载资料,请参考说明:

1、部分资料下载需要金币,请确保您的账户上有足够的金币

2、已购买过的文档,再次下载不重复扣费

3、资料包下载后请先用软件解压,在使用对应软件打开

饥饿营销PPT演讲稿

第一篇:饥饿营销PPT演讲稿Goodmorning,everybody.Ittakesusmorethanasemestertowaitforourturntohaveoralpresentationfromthebeginnningofthissubject.Today,let`sbeginfromtwobigcompanies,theXiaomiCompanyandtheAppleInc.I`dliketoshowyousomephotosfirst.Whatcrazyfans.Reallyreallycrazyfams.Whythesecellphonesaresopopular?Forthisquestion,therearesomanyreasons:•Artisticdesign•Popularbrand•Extrodinaryquality•Competitiveprice•Excellentworkmanship•Highperformance-priceratio(性价比)•TheaccumulatedreputationintheelectronicindustryAndsoon...Allthesereasonsareessentailforanelectronicproducttobecomeabestseller.Butitisnotenough.Itstillneedasuccessfulmarketingstrategy.ItisHungerMarketing.WhatisHungerMarketing?Asaresultoftheincreasingpressurefromfiercemarketcompetition,enterpriseshavebeenconstantlyevolvingitsmarketstrategy.“HungerMarketing”,anewlyevolvedmarketingapproachhasbeenadoptedaspartofthemarketingstrategybymanycompanies.Hungermarketingmeansthatsupplier`sintentionalreduction(故意减少)oftheproductivity,inordertobeincontroloftheconsumerandsupplierrelationship,andtocreateanillusion(错觉)ofsupplyshortage,hence(因此)toachieveapurposeofkeepingahigherpriceandhigherprofitability.TheiPhone5s,releasedinsep.20th.ThelatestiPhonehasthreekindofcolors:white,blackandgold.Andthesedays,thelocaltyrantgold(土豪金)isusedthehungermarketingwetalkedabouttoday.Anewsvideowillbeshowedonthescreennow.InChina,XiaomiMobileisbecomingmoreandmorepopularrecently.AndsomepeoplecriticizethatHungerMarketinghasbeenexcessivelyadoptedbyXiaomi.Let`swatchashortvideoaboutthat.HereisachartshowedtheOpenPurchaseSituationofXiaomiCompany.Octomber30th,50,000Xiaomi2wassoldoutin2mand51s.Novmber19th,...December14th,...Becauseofitsextrodinaryqualityandcompetitiveprice,lotsofcustomerswanttobuyitonline.Butyoucanfindthat,buyaXiaomiMobileismuchmoredifficultthanbuyatrainticketduringwintervacation.ThisisapiechartaboutiOSandAndroidChineseInstalledBase(iOS系统和安卓系统的安装使用情况).Itisobviouslynoticedthatthepiechartispidedintofourparts,thatisApple,Samsung,Xiaomiaswellasot
查看更多
大渊****公主
实名认证
内容提供者
单篇购买
VIP会员(1亿+VIP文档免费下)

扫码即表示接受《下载须知》

饥饿营销PPT 演讲稿

文档大小:33KB

限时特价:扫码查看

• 请登录后再进行扫码购买
• 使用微信/支付宝扫码注册及付费下载,详阅 用户协议 隐私政策
• 如已在其他页面进行付款,请刷新当前页面重试
• 付费购买成功后,此文档可永久免费下载
全场最划算
12个月
199.0
¥360.0
限时特惠
3个月
69.9
¥90.0
新人专享
1个月
19.9
¥30.0
24个月
398.0
¥720.0
6个月会员
139.9
¥180.0

6亿VIP文档任选,共次下载特权。

已优惠

微信/支付宝扫码完成支付,可开具发票

VIP尽享专属权益

VIP文档免费下载

赠送VIP文档免费下载次数

阅读免打扰

去除文档详情页间广告

专属身份标识

尊贵的VIP专属身份标识

高级客服

一对一高级客服服务

多端互通

电脑端/手机端权益通用