和其正凉茶质量分析报告.docx

和其正凉茶质量分析报告《商品学》质量分析报告专业：市场营销目录1.商品名称··························································12.成分······························································13.品质······························································13.1和其正凉茶简介·················································13.2外观形态·······················································13.3商品的养护方法·················································13.4饮用中注意的事项···············································14.分类体系和商品目录················································15.商品的条形码······················································16.质量标准··························································27.商品检验··························································28.商品包装··························································38.1包装····························································38.2商标寓意························································38.3商标战略························································3和其正凉茶质量分析报告1、商品名称：和其正凉茶（草本植物饮料）2、成分。纯净水，白砂糖，仙草，甘草，鸡蛋花，布渣叶，菊花，金银花，夏枯草。3、品质：3.1、和其正凉茶依据民间传统配方，精选草本植物材料，采用现代科学方法精制而成，清火气、养元气、老少皆宜。3.2外观形态。和其正聪明的采用了“站在巨人肩膀上”的策略，一出手便以行业老大为对标者，用消费者非常熟悉的、与“王老吉”同出一辙的产品包装及设计，火红的包装，寻找的不是与其他产品一样别出心裁的想给消费者“眼前一亮”的感觉，而是反其道行之，让消费者觉得“似曾相识”，同样的红色，同样的黄字，让消费者感觉，去火凉茶都是这个包装。3.3商品的养护方法。保存于阴凉干燥处，避免阳光直射，避免低温冻结，宜冷藏不宜冷冻，若有沉淀物为植物天然成分，并无品质问题。冷热皆宜，开启后须冷藏并尽快饮用，保质期12个月。3.4饮用中的注意事项。脾胃虚寒、肠胃湿滞的人群、贫血及经期妇女、儿童及体弱的老人都不宜饮用。健康人饮用凉茶也要适可而止，每天喝一瓶为宜，不要早上喝，宜下午喝。常在空调房里的白领体质偏阳虚，不宜“畅饮”。无论是凉茶、冰爽茶、还是乌龙茶，喝茶最好是温凉的，冰镇凉茶易损伤胃肠。空腹喝凉茶会冲淡胃液，不利于消化。4、分类体系和商品目录：4.1《商品名称及编码协调制度》简称“协调制度”，又称“hs”，它除了用于海关税则和贸易统计外，对运输商品的计费、统计、计算机数据传递、国际贸易单证简化以及普遍优惠制税号的利用等方面，都提供了一套可使用的国际贸易商品分类体系。在现实工作中，为了适用于海关监管、海关征税及海关统计，需要按照进出口商品的性质、用途、功能或加工程度商品准确地归入《协调制度》中与之对应的类别和编号。4.2按《协调系统》进行分类，找到和其正凉茶在《协调系统》中的编码是2106.9090。5、商品的条形码：王老吉凉茶的条形码是6947144640157，国际上，包括中国，现在统称为条码。是将宽度不等的多个黑条和空白，按照一定的编码规则排列，用以表达一组信息的图形标识符。常见的条形码是由反射率相差很大的黑条和白条排成的平行线图案。条形码可以标出物品的生产国、制造厂家、商品名称、生产日期、图书分类号、邮件起止地点、类别、日期等许多信息，因而在商品流通、图书管理、邮政管理、银行系统等许多领域都得到了广泛的应用。通用商品条形码一般由前缀部分、制造