高中英语 Inside advertisingUsing language课件 新人教选修9.ppt

KeepingAdvertisersHonestDiscussThelaw.Advertisingorganizations.Complaintsorganization.Theconsumer.a.canmakethecompanystopusingtheoffendingadvertisementifacomplaintaboutanadiscorrect.Wouldyoucomplainaboutanyoftheadvertisementsinthispassage?Thetwoadsonpage49havesomemisleadinginformation.Theyexaggeratetheusefulnessoftheproducts.Theteaadtriestopersuadepeopletobuyitbecauseitclaimstoreduceweight.Theshoeadimpliesthatifpeopledon’tweartheirproducttheywillbealoser.LanguagepointsSheistiredofherbusycitylifeandsosheplanstospendherwinterholidaysinasmallvillagewithherhusband.对繁忙的城市生活感到厌倦她决定和丈夫一起到一个小乡村过寒假。2.Onewaytocontroladvertisingistomakelawsthatpreventadvertisersdoingthewrongthing.控制广告的方法之一就是制订法律以约束广告商们的不法行为。Onewaytohelpthemistohelpthemlearntohelpthemselves.帮助他们的方式之一就是帮他们学会自助。3.Insomecountriesadvertisingalcoholicdrinksortobaccoisbannedaltogether.在一些国家为酒精饮品和香烟做广告是完全禁止的。4.decent指人是“诚实的;正派的;值得尊敬的;举止端庄的”口语还表示“和蔼可亲的;乐于助人的”。Theyarealldecenthard-workingcitizens.他们都是诚实勤劳的市民。Heisalwaysdressedindecentclothes.他总是穿着体面的衣服。decent指行为是“合宜的;得体的;合乎道德规范的”。Itisadecentfilmwithoutcrimeorviolence.那是一部合乎规范的电影没有犯罪和暴力镜头。5.makesure“确保;确定;证实”后面一般接从句。Helookedbacktomakesurenoonewasfollowing.他回头看了看以证实没有人跟踪。Ididittomakesureyounoticed.我这么做是为了确保你注意到了。Askforreceiptandmakesureyougetit.要一张收据而且一定要确保你拿到收据。6.Eventhoughtherearelawsandadvertisers’codeofconductsomebadadsdogetmade.do经常用于肯定句和祈使句中表示强调。Please!Dobequietamoment.请务必安静一下。Hedidtellmethatbutheisdenyingitnow.他的确跟我这样说的但现在又否认了。Ataconfere