谭心瑜 论文定稿.docx

北京理工大学珠海学院2020届本科生毕业论文AStudyontheInternetCelebrityEconomyintheNewMediaEra学院：外国语学院专业：姓名：指导老师：商务英语谭心瑜学号：职称：161005103932王芹讲师中国·珠海二○二○年五月北京理工大学珠海学院2020届本科生毕业论文毕业论文诚信承诺书本人郑重承诺：我所呈交的毕业论文AStudyontheInternetCelebrityEconomyintheNewMediaEra是在指导教师的指导下独立开展研究或调查所取得的成果文中引用他人的观点和材料均在文后按顺序列出其参考文献文中所使用的数据真实可靠。承诺人签名：谭心瑜日期：2020年5月10日IIIAStudyontheInternetCelebrityEconomyintheNewMediaEraAbstractWiththearrivalofthenewmediaeraInternetcelebritiesbecomepopularrapidly.ThenInternetcelebrityeconomydifferentfromotherseconomymodelbecomesaneweconomicmodelwhichquicklycomesintopeople’slifeandcreateslotsoffortune.ByexploringthedevelopmentprocessofInternetcelebritiesandInternetcelebrityeconomythispaperstudiesseveralrealizationmodelsofInternetcelebrityeconomyandmakesanin-depthanalysisofInternetcelebrityeconomythroughSWOT.ThenitaimstofindoutthechallengesandputsforwardsuggestionsaccordingtothepresentsituationoftheInternetcelebrityeconomywhichismeaningfulforthegoodoperationanddevelopmentofthefuturebusinessmodel.Keywords:InternetcelebritynewmediaInternetcelebrityeconomy新媒体时代下的网红经济摘要随着新媒体时代的到来网红迅速火爆起来。与其他经济不同网红经济是一个新的经济模式它迅速地进入了公众的生活并且创造了不少的财富。本篇论文通过探究网红和网红经济的发展历程研究关于网红经济的几种变现模式并且通过SWOT对网红经济的现状进行深入分析发现存在的挑战提出有利的建议这对未来商业模式的良好运行和发展有一定的价值。关键词：网红；新媒体；网红经济ContentsAbstractⅠ摘要ⅡIntroduction11TheDevelopmentofInternetCelebrities31.1InternetCelebrity1.0Era31.2InternetCelebrity2.0Era31.3InternetCelebrity3.0Era42RealizationModelsoftheInternetCelebrityEconomy52.1TheDirectRealizationModels52.1.1Advertising52.1.2Rewarding62.1.3Training72.2TheIndirectRealizationModel83TheSWOTAnalysisoftheInternetCelebrityEconomy103.1Strengths103.1.1CloseRelationwithFans103.1.2ExcellentInternetCelebrities113.2Weaknesses113.2.1NegativeInformation113