e族diy网络营销推广方案大学毕设论文.doc

西京学院本科毕业设计（论文）PAGE\*MERGEFORMAT1题目：E族DIY网络营销推广方案专业：电子商务姓名：叶尔木克·波拉提别克2015年11月PAGE\*MERGEFORMAT1PAGE\*MERGEFORMAT摘要DIY是英文“Doityourself”（做自己的）的缩写。如今，穿衣不仅仅是为了保温身体，而是体现了一种新的定义，那就是显现个人身份、跟随时尚、秀出个性。DIY比较受到大学生以及青少年的喜爱，DIY产品不仅能让学生以及青少年消费得起，还能满足他们的求异心理，秀出个人不同的性格，让他们在茫茫人海中展现自我。因此决定开展一项DIY彩绘项目，通过电脑设计、手绘设计来制作顾客喜欢的DIYT恤。由我团队来设计您想要的图案和文字做印刷或刺绣的T恤（情侣T恤、班服T恤、全家服T恤、社团团队服T恤等等）。关键字：DIY；T恤；设计；电子商务；互联网。PAGE\*MERGEFORMATIAbstractDIYisEnglish"Doityourself"(do)theabbreviation.Now,dressingisnotonlytotheinsulationbody,butreflectsanewdefinition,thatisindividualidentity,followfashionandshowpersonality.DIYiscollegestudentsandyoungpeople'saffectionandDIYproductscannotonlyletstudentsandyouthconsumption,butalsotomeettheirpsychologicalofseekingdifference,showindividualcharacter,lettheminthevastseaofhumanitytoshowthemselves.ItwasdecidedtocarryoutaDIYpaintingproject,tomakecustomersloveDIYt-shirtdesign,hand-painteddesignbycomputer.FrommyteamtodesignyouwantthepatternandtexttodoprintorembroideryoftheTshirt(coupleTshirt,T-shirt,thewholefamilyserviceT-shirt,clubteamwearT-shirts,etc.).Keywords:DIY;tshirt;design;electroniccommerce;internet.PAGE\*MERGEFORMATI目录第1章前言............................................................1第2章E族DIY市场分析.................................................22.1行业及市场状况..................................................22.1.1目标市场情况..............................................22.1.2目标市场..................................................32.1.3产品更新换代周期..........................................42.1.4进入市场的难度分析........................................42.2项目前景分析....................................................5第3章E族DIY产品简述.................................................6第4章产品推广与网络营销策略.........................................104.1提高市场占有率.................................................104.1.1产品质量.................................................104.1.2产品单价.................................................104.1.3团队服务.................................................104.1.4团队名气.