企业管理(双语)演示课件.ppt

1.Theimportanceforlearning“EssentialsofEntrepreneurship(企业家精神)andSmallBusiness(企业)Management(管理)”.学习本课程的重要性主要体现在如下2点：1.2Afterfinishingthiscourse,youwillhaveabasicunderstandingofbusinessfunctions(企业的职能).Anditcouldhelpyoutomanageyourenterpriseinthefuture.2.Maincontentsofthiscourse（本课程的主要内容）:SectionIIBuildingthebusinessplan:beginningconsiderations1.Strategicmanagement(战略管理)andtheentrepreneur(企业家)2.Conductingafeasibilityanalysisandcraftingawinningbusinessplan(进行可行性分析并打造一个成功的商业计划)3.Formsofbusinessownershipandfranchising(公司所有制形式及特许经营)SectionIIIBuildingthebusinessplan:marketingandfinancialconsiderations1.Findinganiche（瞄准市场空白点）2.Takingaim:themarketingplan（制定营销计划）3.Choosingtherightlocation（选择合适的经营场所）4.Strategicmarketing（中小企业的市场战略）5.Financialconsiderations(showVCD)SectionIVManagementwork(中小企业的管理运作)1.Makingthepiecesfit:managingasmallbusiness(确定适合的管理体系)2.Thehumanfactor(员工管理)3.Takingstock:purchasingandinventorycontrol(采购和库存管理)SectionVBuildinganewventureteamandplanningforthenextgeneration(组建新的风险团队并为下一代进行规划)SectionIThechallengesofentrepreneurship(第一部分企业家精神的挑战)Chapter1Thefoundationsofentrepreneurship(第一章:企业家精神的基础)Learningobjectives(学习目标)Uponcompletionofthischapter,youwillbeableto:1.Understandwhatanentrepreneuris.2.Understandwhattheentrepreneurialprofile(性格特点)tendtoexhibit.3.Explaintheforcesthataredrivingthegrowthofentrepreneurship.4.Describetheimportantrolesmallbusinessesplayinournation’seconomy.5.Describetheninedeadlymistakesofentrepreneurshipandexplainhowtoavoidthem.6.Explainhowentrepreneurscanavoidbecominganotherfailurestatistic.1.Theworldoftheentrepreneur1.1Entrepreneurialactivityacrossglobe(下图中横轴表示世界各国,纵轴表示各国的小型企业创业者人数)1.2导致企业家增加的原因之一:Accordingtothetextbook(P2),thedownsizing(裁减员工人数)hasdestroyedthelong-standingnotionofjobsecurityinlargecorporations(大型公司),andtheflurryof“pinkslips”hasspawnedanewpopulationofentrepreneurs:castoffsfromlargecorporationswithsolidmanagementexperienceandmanyproductiveyearsleftbeforeretirement.Alsomoreandmoreyoungpeopleseeentrepreneurshipastheidealwaytoc