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Session2.UnderstandingInterculturalCommunication(ICC)CommunicationBetweenCulturesLarryA.Samovar,RichardE.Porter,LisaA.Stefani



InterculturalCommunication:ADiscourseApproach
RonScollon,SuzanneWongScollonTenbooksmostinfluentialinICCMaterialssurveyed
1.HuWenzhong:CommunicationandCulture《交际与文化》
2.GuanShijie:InterculturalCommunicology《跨文化交流学》
3.XiaJimai:BasicsofEnglishCommunication《英语交际常识》
4.WangHongyin:InterculturalCommunication《跨文化传通》
5.LinDajin:StudiesonInterculturalCommunication《跨文化交际研究》
6.JiaYuxin:InterculturalCommunicology《跨文化交际学》Ⅰ.Whatiscommunication?WhatisICC?Ⅱ.TheimportanceofeffectiveICCCase:
TwomenmeetonaplanefromTokyotoHongKong.ChuHon-faiisaHongKongexporterwhoisreturningfromabusinesstriptoJapan.AndrewRichardsonisanAmericanbuyeronhisfirstbusinesstriptoHongKong.ItisaconvenientmeetingforthembecauseMrChu'scompanysellssomeoftheproductsMrRichardsonhascometoHongKongtobuy.Afterabitofconversationtheyintroducethemselvestoeachother.

MrRichardson:	Bytheway,I'mAndrewRichardson.MyfriendscallmeAndy.Thisismybusinesscard
MrChu:	I'mDavidChu.Pleasedtomeetyou,MrRichardson.Thisismycard.
MrRichardson:	No,no.CallmeAndy.Ithinkwe'llbedoingalotofbusinesstogether.
MrChu:	Yes,Ihopeso.
MrRichardson:(readingMrChu'scard):'Chu,Hon-fai."Hon-fai,I'llgiveyouacalltomorrowassoonasIgetsettledatmyhotel.
MrChu:(smiling):Yes.I'llexpectyourcall.Case:
AnAmericansupermarket,tryingtoimpressJapanesevisitors,servedsushiandteatoitsguests.Unfortunately,thefishwasservedcookedandtheteawasChinese.HeretheAmericanwasnotawarethatinJapansushiisfishservedrawandservingJapaneseteaisdifferentfromservingChinesetea.
CasestudyThreeareasasmostproblematicinICC
→languagebarriers
→differentvalues
→differentculturalpatternsofbehaviors