专业英语演讲——商务案例-豆柴文库

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会计学Wouldyouliketohavecustomersthatstaywithyouanddon'tbuyfromyourcompetitors?
Customerssaynicethingsaboutyourbusinesstootherpeople;payyouontimeandacceptthefactthatyoumightbeabitmoreexpensivethanothersuppliers?
Ofcourseyoudobuthowdoweperformthismiracle?It'sdeadeasyreally;youonlyhavetoconsidertwofactors:
beReliableandbeLikeable.Italmostgoeswithoutsayingthatit'svitaltohaveareliableproductorservice.

Mostbusinessesspendagreatdealoftimeandmoneyensuringthattheirproductdoeswhattheysayit'lldoandstrivingforexceptionalcustomerservice.Togiveyourbusinessthecompetitiveedgeandensurestay,sayandpayyou,yourbusinessandyourpeopleneedtobelikeable.
Toomanyorganisationsforgetthattheircustomersarehumansandthethingabouthumansis-theydon'talwaysmakedecisionslogically.
Customersaredrivenbytheiremotionsandtheymakedecisionsaboutorganisationsbasedontheirinteractionwiththepeopleinthebusiness.They'llevenforgiveyourmistakesiftheylikeyourbusiness.Sowhatdoweneedtodotoensurethelikeabilityfactor?Runyoureyedownthefollowinglistandseehowmanyyoucantickoff:Ifyou'vegotlotsofticksthenyouprobablyhavelotsofcustomerswholikeyou.Justawordtothemanagersandemployersamongstyou;runyoureyesdownthelistagainandreplacethewordcustomerwiththewordsemployeeorstaffcolleague.Howmanyticksdidyougetthistime?Lotsofticksmeanyourstafflikeyouanditprobablyfollowsthatyourcustomersdoaswell.
Haveyounoticedhowbeinglikeablecostsolittle?Alotlessthanadvertisingorotherpromotionalactivityrequiredtoreplacelostcustomers.Workingalittlebitharderontheemotionalconnectionwithyourcustomerswillincreaseyourlikeabilityfactorandensurethey-stay,sayandpay.Discoverhowyoucangeneratemorebusinesswithouthavingtocoldcall!
AlanFairweatheristheauthorof"HowtogetMoreSaleswithoutSelling"Thisbookispackedwithpracticalthingsthatyoucandoto-getcustomerstocometoyou.SpecializedknowledgeThanks！