中美大学图书馆英文网站设计的跨文化研究-豆柴文库

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中美大学图书馆英文网站设计的跨文化研究
Cross-culturalResearchontheDesignofChineseandAmericanUniversityLibraries'EnglishWebsites
Introduction:
Intoday'sglobalizedworld,universitiesserveashubsofknowledgeandlearningforstudentsfromdiverseculturalbackgrounds.Tocatertotheneedsofinternationalstudents,universitylibrarieshaveincreasinglyfocusedondesigningtheirwebsitesinawaythatisaccessibleanduser-friendlyacrossdifferentcultures.Thispaperseekstoexplorethecross-culturalaspectsofdesigningEnglishwebsitesforuniversitylibrariesinChinaandtheUnitedStates.
CulturalContext:
Cultureplaysapivotalroleinshapingindividuals'perceptions,expectations,andbehaviors.Inthecontextoflibrarywebsitedesign,culturalfactorsmustbeconsideredtoensurethattheuserexperienceisrelevantandengagingforstudentsfromvariousculturalbackgrounds.ChineseandAmericancultureshavebothsimilaritiesanddifferences,impactingthedesignmethodologyfortherespectiveuniversitylibraries'Englishwebsites.
VisualDesign:
Visualdesignisoneoftheessentialfactorstoconsiderwhendesigningalibrarywebsite.Americanwebsitesoftenemploybrightcolors,largefonts,andvisuallyappealinglayoutstoattractuserattention.Ontheotherhand,Chinesewebsitestendtopreferamoresubtlecolorpalette,smallerfonts,andabalancedlayoutwithanemphasisonharmoniousaesthetics.Thesedifferencesreflecttheculturalpreferencesforboldnessanddelicacy,respectively.
UserInterface:
Userinterface(UI)designplaysacriticalroleinensuringuser-friendlinessandnavigationalease.Chinesewebsitedesignsoftenprioritizeastructuredlayoutwithclearlydefinedmenusandcategories.TheAmericanwebsites,incontrast,emphasizesimplicityandminimalism,withanintuitiveuserinterface.ThevariationsinUIdesignstemfromculturaldistinctionsinhowindividualsperceiveandprocessinformation.
ContentOrganization:
Contentorganizationiscrucialforuserstofindinformationquicklyandeffectively.Americanwebsitesoftenadoptaconciseandstraightforwardapproach,prioritizingefficiencyanddirectness.Chinesewebsites,ontheotherhand,maycontainmorecontentandinformation,reflectingthecultural