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E-mail：sisu2011131415 Password：2011131415Lecture4会展项目策划会展策划Hi!I'mLindsayPellegrinowithJustPerfectEventPlanningforAbout.com,andI'mheretotalkabouteventplanningbasics.PlanYourEventBudget Clientsneverreallygiveyouabudget-theyneverreallygiveyouanumber.Sowekindofsitdownandseewhatthey'remostinterestedin,whattheywanttofocuson,andwekindofworkfromthere-wekindofdoalinebudgetwiththem.Rentalsarehuge.Thisbigtentinthebackgroundisprobablyoneofyourbiggestcostsfortoday,aswellas-becausewe'reatatrack-insuranceisanotherlargeliability,dependingonthenumberofpeopleandthetasksthataregoingonintheday.Andfood-foodandalcohol,foodandbeverageisoneofyourlargestcostsaswell.GettheEventSponsored Sponsorshipsreallydependonthetypeofeventthatyouarethrowing.Ifyouarethrowingacharity/non-profitevent,youprettymuchrelyonsponsorshipstocoverallyourcostsaswellasmakemoneyforthecharityyou'recovering.Anytimeyoucanhaveasponsor,itreallycutsdownanyofyourcosts.Ihighlyrecommendgettingasponsor.PickYourEventDate(s) Settingadateforyoureventcanreallyrelyuponwhattheeventis,whattheclient'sinterestis.Also,costwise,ifyou'regoingtodoamid-weekevent,yourcostsaregoingtobesubstantiallylowerthananeveningonaweekend,onaFridayorSaturdaynight.Youshouldalwayshaveacontingencyplanforyourevent-iftheweatherisn'tsuitable,youneedtohaveatentoptionoranindooroptionforyoureventifit'soutdoors.Also,atentativerescheduleofthedateaswell.ChooseanEventLocation Whenyouaredecidingonyourvenue,youreallyneedtofigureoutwhattheevententails.First,howbigisyourguestlist?Willthevenueholdenoughpeople?Doyouwantamusicvenue?Doesitallowforpropersoundforthatevent?Doesitallowforproperlightingofanevent?Isthereampleparkingforyourevent?CutCornersCarefully Whenbudgetsarereallytight,youhavetocutcornersinsomeareas,andIthinkyourclientcallstheshotsinthoseareas,whereIthinkwehaveabetterideaofwherenottocutcorners.Today,forexample,we'realittleshyonhelmets,andthat'skindofmessingupthewholeraces,becauseyoudon'twanttosendadriveroutonaracetrackwithoutahelmet. 第一节会展策划概论第二节会展策划管理的流程第二节会展策划流
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