商务英语专业四级考试术语解释教学材料.docx

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商务英语专业四级考试术语解释
1.globalcompany:跨国公司
--acompanythatintegratesitsinternationalbizactivities
--Amultinationalcorporationormultinationalenterpriseisanorganization,thatownedorcontrolsproductionsofgoodsorservicesinoneormorecountriesotherthanthehomecountry.（维基百科）

2.jointventure:合资企业
--apartnershipthatisformedbytwoormorepartiescooperatinginsomespecialbizactivities.
--abusinessorprojectinwhichtwoormorecompaniesorindividualshaveinvested,withtheintentionofworkingtogether.（柯林斯词典）

3.merger&acquisition:并购
--combiningoftwoormoreentitiesthroughthedirectacquisitionbythenetassetsoftheother.
--transactionsinwhichtheownershipofHYPERLINK"https://en.wikipedia.org/wiki/Company"\o"Company"companies,otherHYPERLINK"https://en.wikipedia.org/wiki/Business_organization"\o"Businessorganization"businessorganizationsortheiroperatingunitsaretransferredorcombined.

4.distributionchannel:分销渠道；销售渠道
--alltheorganizationsandpeopleinvolvedinthephysicalmovementofgoodsandservicesfromproducertoconsumer.

5.listedcompany:上市公司
--acompanywhoseshareshavebeenquotedbytheStockExchange.
--Apubliccompany,publiclytradedcompany,publiclyheldcompany,publiclylistedcompany,orpubliccorporationisaHYPERLINK"https://en.wikipedia.org/wiki/Corporation"\o"Corporation"corporationwhoseownershipisdispersedamongthegeneralpublicinmanysharesofHYPERLINK"https://en.wikipedia.org/wiki/Stock"\o"Stock"stockwhicharefreelytradedonaHYPERLINK"https://en.wikipedia.org/wiki/Stock_exchange"\o"Stockexchange"stockexchangeorinHYPERLINK"https://en.wikipedia.org/wiki/Over-the-counter_(finance)"\o"Over-the-counter(finance)"overthecountermarkets场外交易市场.（维基百科）

6.Industrialcomplex:工业生产基地
--amanufacturingareathatconsistsofmanydifferentfactoriesturningoutdifferentproducts.

7.brandrecognition:品牌认知（度）；品牌识别
--aproductorproductsthathasorhavebeenrecognizedandappreciatedbylocalconsumers.

8.specialtyshop:专卖店
--anoutletthatdealsinorsellsaparticularlineofproducts.

9.householdname家喻户晓的名字
--abrand,person,company,etc.thatisknowntoallorverypopu