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Section1:ThePactDidYouKnow?Customersare peoplefirst.CommunityItdoesn’tjudge.Thenetworkedworld.3,000,000,0004,500,000,00091%48%BordersnolongerexistLanguageisSecondary“It’seasytoimagineanot-too-distant1.5BillionPeoplehave47%23%TheonlinetechnologiesandpracticesthatpeopleBlogs•BabyBoomersarethelargestTheaverageage•57%ofInternetUsershavejoinedaSilenceisnotanoption.UniversalMcCann,Wave3GroupActivitySilenceisnotanoption.HowdoweutilizetheWhyConsiderSM?InternalDevelopmentExternalMarketingFarmersareusingsocialCustomersare peoplefirst.StepsToBuildingBeAuthenticBreak
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