HOLLWILL STORY品牌故事-豆柴文库

您所在位置：网站首页 / HOLLWILL STORY品牌故事.docx / 文档详情

免费试读已结束，剩余 15 页请下载文档后查看

10 金币

下载文档

/ 20

下载提示

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

文本预览

HOLLWILLSTORY品牌故事

第一篇：HOLLWILLSTORY品牌故事HOLLWILLSTORYCity——GapisaFrenchcitysituatedundertheAlps,beingtheprovincialcapitalofHighAlpsprovince,ithasapopulationof40,000.Gaphastheuniqueclimaticenvironmentwithlongsunshine,aridair,mountainscoveredwithsnowthroughouttheyear,surroundedbythickforestandgreensurface.Therearemorethan3000botanicalspeciesinFrance,two-thirdofwhichgrowsupinGap.InCanyonShaw,withtheoriginalforestexisting,therearesignsofhumanlife,suchasgrass,ruin,ropeusedforcuttingtrees,etc.Thegoodprotectionofbothnaturalandculturalatmosphereoftheecologicalsystem,providingscientistsavaluablestudyandresearchplace.Gaphasspecialgeographicallocationandhavethreeveryimportantnaturalprotectionagencies：EcrinsNationalPark,AlpsPlantProtectionInstitute,andAlpsInternationalOrganizationSecretarialOffice.Therewasa6days-5nightsHikingTriporganizedbyNationalForestOfficesothatparticipantscanenjoythemagnificentviewofsouthhillofAlpes,suchasplant,flowers,land,andforest,peculiarlygrewhere.Indaytime,travelerwalkedthroughthepathledbyalocaltouristguide;atnight,theystayintherebuiltcabinontheway.MountaineerHuberyWill,thefounderofHOLLWILL,wasborninGap.Seeinghisfatherandbrothers’inherentloveandloyaltytonature,hebecameagreatfanofoutdooractivityathischildhoodandalwaysaimedatbecomingafamousalpinisttoexploretheworldofmountains.In1973,athisageof32,HuberyWilltogetherwithhispartnerconqueredMontBlanc,thehighestmountainalongFranceandItaly,withtheheightof4810meters,alsothehighestinEurope.Afterthat,theysuccessfullyconqueredTakoMontBlanc、Mordy、Aiguilles、Doron、Welte,allofwhichareover4000meters.Asawell-knownalpinist,HuberyWillpossesshisdistinguishedadventurephilosophy:Everythingwasbeautifulandnothinghurt.Thisuniquetheorycanbeexplainedastheoriginationformtheromantichabitudeofgual,also,Mr.WillwasdeeplyaffectedbyEricRohmerwhoisaFrenchtrendystylistatthesameera:classic,romantic,fullofwisdom,countercultured,relaxbutrestrict,andsensitive,ashismotto.FromWill’sstandpoint,climbingisnotonlyahumanbehaviorinexpressiontochalle