体验经济背景下主题餐厅消费文化研究[模版].docx

体验经济背景下主题餐厅消费文化研究[模版]

第一篇：体验经济背景下主题餐厅消费文化研究[模版]摘要体验经济是从服务经济中分离出来并对服务经济进行的补充完善。相对于服务经济对产品销售和客户关系的注重，体验经济更追求的是顾客的满意度和在体验过程当中自我价值的实现。体验经济是建立在服务的基础上，以商品为辅助道具使顾客有身临其境的感觉，解决顾客对个性化的需求欲望。主题餐厅是在体验经济的影响下而被广泛关注的创新性餐厅运营模式。主题餐厅满足了顾客在多元化，个性化和文化化方面的追求，是新时代早就的产物。本文经由对体验经济的研讨，以主题餐厅为例，对体验经济背景下产生的新文化的发展和趋势进行研究。以文化为中心探析了文化对消费者的影响，归纳出一套对主题餐厅切实有效的建议，使得主题餐厅能够不仅仅只是一个趋势，也使得消费者在主题餐厅就餐的时候可以准确地了解既定的主题文化，感应文化的魅力，提升自我价值。关键词：体验经济；主题餐厅；消费文化IABSTRACTExperienceeconomyisseparatedfromtheserviceeconomyandperfecttheserviceeconomy.Withrespecttotheserviceeconomy,theemphasisonproductsalesandcustomerrelationship,experienceeconomyisthepursuitofcustomersatisfactionandtherealizationofselfvalueintheprocessofexperience.Experienceeconomyisbuiltonthebasisofservice,withmerchandiseasauxiliarypropstomakethecustomerhavethefeelingofimmersive,tosolvethecustomerdemandforpersonalized.Themerestaurantisaninnovativerestaurantoperationmodeundertheinfluenceofexperienceeconomyandiswidelyconcerned.Themerestaurantstomeetthecustomerinapersified,personalizedandculturalaspectsofthepursuit,isaproductofthenewera.Inthispaper,throughthestudyofexperienceeconomy,thethemerestaurantasanexample,theexperienceoftheeconomicbackgroundofthenewcultureofthedevelopmentandthetrendofresearch.Tocultureasthecenterofthecultureofconsumereffects,summedupasetofthemerestaurantseffectivesuggestions,makingthethemerestaurantcannotonlyatrend,andalsomakestheconsumerinathemerestaurantcanaccuratelyunderstandthethemeoftheestablishedcultureandthecharmofcultureinduction,enhanceselfvalue.Keywords：Experienceeconomy;Themerestaurant;ConsumptioncultureII目录摘要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„IABSTRACT„„„„„„„„„„„„„„„„„„„„„„„„„„„„II绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„1一、体验经济下消费文化的内涵分析„„„„„„„„„„„„„„„„„„2（一）体验经济的基本特征„„„„„„„„„„„„„„„„„„„„„„21．体验经济体现的顾客价值„„„„„„„„„„„„„„„„„„„„„22．体验经济体现的品牌价值„„„„„„„„„„„„„„„„„„„„„2（二）新消费文化的概述„„„„„„„„„„„„„„„„„„„„„„„31.新消费文化的形成„„„„„„„„„„„„„„„„„„„„„„„„33.新消费文化与体验经济的关系„„„„„„„„„„„„„„„„„„„3二、消费文化与主题餐厅的关系分析„„„„„„„„„„„„„„„„„„3（一）主题餐厅的概况„„„„„„„„„„„„„„„„„„„„„„„„3（二）