市场分析演讲时注意事项(英文).docx

市场分析演讲时注意事项(英文)

第一篇：市场分析演讲时注意事项(英文)ProfileinternationalmarketsAssignment2DueWeek6Contributiontofinalmark30%PleasereadandfollowtheseinstructionscarefullytoensurethatYourassignmentconformstorequiremengts.Inthisassignmentyouwillrepoetonthesuitabilityofa(sectorofthe)ChineseMarketforaspecificnon-Chinese(foreign)companyanditsproduct(s)TheessenceofyourreportwillbetorecommendhowaforeigncompanyanditsproductShouldentertheChinesemarket.Youmayworkomgroupsof1,2,3or4people,butnotmore,Eachpersoninthegroupmustcontributetotheprojectpreparation,reportwritingandpresentationdelivery.SubmissionThisassignmentistobeintheformofaPowerPoint(PPT)presetation,ANDareport.Thereportshouldbe·Titled,withauthorsnamesandnumbersonthefrontcover.·PrintedonA4paper,stapled·Nolessthan1,500words·ThereportMUSTNOTbeamereprintedversionofthePPT.Itshouldbeproperlywrittenandformattedwithheadings,introductoryparagraphsanfdsectionconclusionsinaprofessionalmanner.·TheaudienceofthereporyandPPTaretobethecompanyexecutives.·Youraimistopersuadethemtoadoptyourrecommendation.Process:·ChooseaCompany：Chooseaforeigncompanyandone（oraselection）oftheirproductsthataretobeintroducedintoChina.[ie.Identifypotentialstrengths,weaknessesopportunitiesandthreats.]·Selectproducts:Reportonthesuitabilityoftheproduct(s)fortheChinesemarket.[ie.productattributes,pricing,segmentaooeal,competitors,etc.]·Comparemarkets:IdentifymarketswithinChinathatmaybeconsidered.[shanghai,Beijing,cuangdong,sichuan,luoyang,etc]Identifypotentialmarketattributesandattractivenessintermsofmarketsize,demographices,infrastructure,legalissues,rewenues(salesvolume)andcosts(rentalwagesmaterials)manufacturers,suppliers,competitors,transportation,etc.·RecommendPPPPChanges:Selecttheproduct(s)offeredbythecompanytobeintroduced.AdviseonchangestothePPPPmixthatwillimprovethechancesofsuccessinchina·SelectTargetMarket:Selectthe(internalChinese)marketmostsuitedfortheprofuctbycomparingitwithothersconsidered.[ie.AspecificsectorwithinChina.]·Provideproductintroductionschedule:providea