市场营销常用英文术语.docx

市场营销常用英文术语

第一篇：市场营销常用英文术语态度attitude品牌兴趣品牌忠诚企业市场影响中心brandinterestbrandloyaltybusinessmarketscentersofinfluence有意劝服路径centralroutetopersuation认知cognition消费行为consumerbehavior消费者决策过程consumerdecisionmakingprocess消费者市场文化现有顾客详尽可能性模型环境因素选择评估评估标准参考组交换政府市场习惯需要层次工业市场信息性动机人际影响认知市场卖主营销大脑档案动机需要被动生成动机非人员影响舆论领袖集团买主感知感知过滤无意劝服路径个人过程劝服生理过滤主动生成动机购后失调学说购后评估consumermarketsculturecurrentcustomersElaborationLikelihoodModelenvironmentevaluationofalternativesevaluativecriteriaevokedsetexchangegovernmentmarketshabithierachyofneedsindustrialmarketsinformationalmotivesinterpersonalinfluenceslearningmarketmarketersmarketingmentalfilesmotivationneedsnegativelyoriginatedmotivesnonpersonalinfluencesopinionleaderorganizationalbuyersperceptionperceptualscreensperiphialroutetopersuasionpersonalprocessespersuasionphysiologicalscreenspositivelyoriginatedmotivespostpurchasedissonancepostpurchaseevaluation潜在顾客prospectivecustomers心理过滤参照人群经销商市场选择性感知psychologicalscreensreferencegroupsresellermarketsselectiveperception自我意识self-concept社会阶层socialclasses刺激stimulus亚文化认知失调学说转换性动机国际市场效用欲望地理人口细分地理细分成长期隐性差异独立品牌诱导性差异密集分销引入期特许品牌市场细分营销组合成熟期全国性品牌网络营销非人员传播人员型服务显性差异人员传播定位价格因素初级需求首要需求趋势私家品牌产品概念产品因素产品生命周期消费心态细分消费心态subculturetheoryofcognitivedissonancetransformationalmotivestransnationalmarketsutilitywantsgeodemographicsegmentationgeographicsegmentationgrowthstagehiddendiffereneesinpidualbrandinduceddifferencesintensivedistributionintroductoryphaselicensedbrandmarketsegmentationmarketingmixmaturitystagenationalbrandnetworkmarketingnonpersonalcommunicationpeople-basedserviceperceptibledifferencespersonalcommunicationpositionpriceelementprimarydemandprimarydemandtrendprivatelabelproductconceptproductelementproductlifecyclepsychographicsegmentationpsychographic宣传publicity拉拉式战略购买时机推入pullpullstrategypurchaseoccasionpush推式战略pushstrategy转销商reseller销售推广salespromotion选择性需求selectivedemand选择性分销selectivedistribution服务service特别事件specialevents标准工业分类代码StandardIndustrialClassificationCodes目标市场targetmarket目标营销过程targetmarketingprocess电话营销telem