最新市场营销策划书--德芙巧克力（xiexiebang推荐）.docx

最新市场营销策划书--德芙巧克力（xiexiebang推荐）

第一篇：最新市场营销策划书--德芙巧克力（xiexiebang推荐）品牌策划书I电四邢玉东10023204061摘要一周七天，“浪漫、青春、健康、力量、关心、博爱、愉悦„”我们每天都有一个喜爱巧克力的理由。很多人会从身边走过，很多事一路漂远，但在时光的河流里，总有一些东西是不会变的，像浓情巧克力那样的口齿留香，像爱人执手相握的深情，像夜归时那一盏温暖的灯光。愿巧克力的浓情永远伴随着您与爱人、亲人和朋友分享幸福生活的每一个美好瞬间。II目录前言·························································································································一、企业概况简述···································································································二、市场环境分析（SWOT分析）······································································（一）市场需求分析························································································（二）市场竞争分析························································································优势：·········································································································劣势：·········································································································机会：·········································································································威胁：·········································································································三、竞争对手分析:四、品牌核心价值五、品牌符号设计六、品牌传播手段七、品牌载体八、品牌动态发展九、活动主题···········································································································十、营销目标···········································································································十一、营销战略·······································································································（一）市场细分································································································（二）市场目标································································································（三）市场定位································································································十二、营销组合·······································································································（一）