沙棘项目大学生创业计划书.docx

沙棘项目大学生创业计划书

1.执行纲要………………………………………………………………………………………….11.1公司简介1.2市场描述1.3投资与财务1.4组织与人力资源：1.5企业发展战略：2.背景项目：2.1创业机会描述：2.2公司产品：2.2.1我们的产品及服务：2.2.2产品优点：2.2.3原料来源：……….............................................................................…………...82.2.4与其他产品对比：………………………………………………….…………..82.2.5原料来源：……………………………………………………………………….82.2.6储藏：…………………………………………………………………………...93市场调查分析：…………………………………………………………………………………103.1目标客户：3.2市场前景调查：3.2.1我国土地沙漠化的状况：3.2.2沙棘对环境的保护作用：……………………………………………………..113.2.3沙棘有较大的经济价值：3.2.4我国沙棘产业的现状与产品销售：3.3市场竞争分析3.3.1潜在竞争或威胁3.3.2产品现有生产能力调查：3.4市场发展走势分析3.5市场预测与分析3.5.1国内市场需求预测······································································153.5.2国外市场需求预测…………………………………………………………...153.5.3国内市场环境分析……………………………………………………………...154公司战略······························································································174.1公司总体战略4.1.1战略规划程序的要点与预期效果…………………………………………….174.1.2战略规划程序原则…………………………………………………………….174.1.3交互的战略规划过程保证了总部目标与各业务单元目标的一致性……….174.1.4对市场环境分析的“五种力量”理论……………………………………….184.1.5宏观环境与价值转移趋势…………………………………………………….204.2发展战略4.2.1近期发展目标（3——5年）…………………………………………………204.2.2中期发展计划（5——10年）………………………………………………..204.2.3远期发展计划（10——20年）………………………………………………214.3公司总体战略组合……………………………………………………………………..214.3.1研究开发战略………………………………………………………………….214.3.2人力资源战略………………………………………………………………….224.3.3品牌战略……………………………………………………………………….224.3.4市场营销战略………………………………………………………………….224.4财务战略………………………………………………………………………………..225生产技术管理··························································································.235.1工厂建设：.235.2原材料的采购与管理：5.3产品质量管理：·················································································235.3.1技术研发管理：······································································245.3.2原材料采购管理：····································································245.3.3生产流程管理：6市场营销································································································.286.1营销计划：6.1.1市场进入和开发阶段（1-2）：6.1.2市场成长阶段（3-5）：6.1.3市场成熟阶段（5-10）：6.2定价战略：···················