浅谈中小企业文化建设及误区五篇.docx

浅谈中小企业文化建设及误区五篇

第一篇：浅谈中小企业文化建设及误区摘要摘要近年来,随着企业管理者对中小企业文化建设的了解和认识的深入,许多中小企业积极地投入到了企业的企业文化建设中去。然而,中小企业企业文化建设的效果并不尽如人意,其企业文化建设不论在认识上还是在建设上都存在了许多误区。这些误区的存在不仅表现不出自己企业的特色,而且还为中小企业的长足发展制造了障碍。本文针对中小企业文化建设的误区进行剖析,也针对这些误区对企业文化建设提出了对策，从而使其走出企业文化建设的误区,使企业在激烈的市场竞争中得到长久的发展。关键字：中小企业文化建设误区对策IAbstractAbstractInrecentyears,themanagersofenterpriseshadanincreaseknowledgeoftheculturalconstructionofmedium-sizedandsmallcompanies,manyofwhichtookanactivepartininvestingintheculturalconstruction.However,theresultisnotentirelyasdesired.Manyerroneouszonesemergedintheunderstandingandintheconstructionitself.Theexistenceoftheseerroneouszonescannotrepresenttheenterprise’scharacteristicisonething.Foranother,theyhavebecamebarriersforthesustainabledevelopmentofmedium-sizedandsmallcompanies.Thisarticlecarriesonananalysisofthoseerroneouszones,alsoaimedatraisingsomestategiesforthoseerroneouszones,enablethecompaniestogooutthoseerroneouszoneandobtainsustainabledevelopmentsintheintensemarketcompetition.Keywords:CulturaldevelopmentofSMEsMistakesStrategyII目录目录第1章引言.................................................................................................................11.1企业文化的内涵................................................................................................21.2企业文化的作用................................................................................................2第2章中小企业建设企业文化存在的误区.............................................................32.1中小企业在对企业文化的认识上存在的误区................................................32.2中小企业在企业文化的建设上存在的误区....................................................42.3中小企业在对当地文化信仰的理解上存在的误区........................................6第3章中小企业建设企业文化的策略.....................................................................83.1正确认识企业文化............................................................................................83.2建设具有特色的企业文化................................................................................93.3了解当地传统文化及风俗习惯............................................