浅谈企业形象在企业文化中的作用.docx

浅谈企业形象在企业文化中的作用

第一篇：浅谈企业形象在企业文化中的作用本科毕业论文题目：浅谈企业形象在企业文化中的作用姓名：学院：系：专业：年级：学号：3指导教师（校内）：职称：指导教师（校外）：职称：****年**月**日信息时代的个性化与顾客关系管理下的品牌分析信息时代的个性化与顾客关系管理下的品牌分析[摘要]中国市场经济迅速的发展引起了企业间在企业形象上激烈竞争。因此，企业文化创新的步伐不断加快。在这种情形下，认清企业文化与企业形象两个概念对于企业的发展有着非常重要的作用和意义。本章从现实的角度出发，探讨企业文化与企业形象之间的关系，并做出评价，提出看法。[关键字]企业文化企业形象变化发展基本规律2信息时代的个性化与顾客关系管理下的品牌分析[Abstract][Keyword]信息时代的个性化与顾客关系管理下的品牌分析目录引言················································································································································1一、什么是企业形象························································································································1（一）VI标识··································································································································1（二）企业内部形象························································································································1（三）企业外部形象························································································································2二、什么是企业文化························································································································2（一）企业文化概述························································································································3（二）企业文化的展现方式············································································································3（三）怎样做好企业文化，从企业形象入手················································································3（四）民办医院管理问题················································································································4三、企业形象与企业文化之间的化学反应····················································································4（一）企业形象的传播与影响········································································································4（二）企业形象对企业文化的重要性····························································································5（三）企业形象在内部管理与对外经营的作用