矿泉水广告策划书.docx

矿泉水广告策划书

第一篇：矿泉水广告策划书三林一笑矿泉水策划人：XXXXXXXX策划单位：XXXXXXX策划时间：2012年11月10号0三林一笑矿泉水广告策划书三林一笑矿泉水一、前言..........................................................................................................................2二、市场分析..................................................................................................................2(一)企业经营情况分析...............................................................................................2（二）市场分析........................................................................................................21．市场背景......................................................................................................2（1）饮料市场竞争激烈....................................................................................3（2）品牌繁多..................................................................................................3（3）纯净水各方面较之矿泉水占上风...............................................................3（4）矿泉水前景良好，潜力巨大......................................................................3（三）竞争者状况.....................................................................................................31．中国九大名牌矿泉水.....................................................................................3（四）矿泉水消费市场的风险因素分析.....................................................................4三、产品分析...................................................................................................................4（一）引导健康饮水.................................................................................................4（二）选择矿泉水认准三大特征..............................................................................4四.消费者研究.................................................................................................................5五、矿泉水销售分析........................................................................................................6六、广告战略、策划........................................................................................................6（