网络运营中心运营手册.docx

网络运营中心运营手册

第一篇：网络运营中心运营手册目录第一章部门职责...............................................................31.1网站建设............................................................31.2网站社区运营及推广.........................................31.3网站社区运营推广..............................................41.4品质运营............................................................51.5商品自采............................................................61.6广告物料的支持.................................................61.7运营结果............................................................6第二章岗位职责...............................................................72.1部门经理............................................................72.2项目运营主管（网站策划）.............................92.3电子商务师.......................................................102.4网站编辑...........................................................112.5平面设计..........................................................13第三章网站建设.............................................................143.1打响网站品牌...................................................143.2成就知名网站...................................................16第四章在线推广维护流程..............................................184.1人员职责..........................................................18-1-4.2人员具体分工及栏目划分...............................194.3更新维护周期...................................................204.4内容更新原则...................................................214.5工作流程..........................................................21第五章商品上传要求及规范..........................................225.1时间要求..........................................................225.2商品照片要求...................................................235.3商品参数&属性要求........................................245.4商品介绍要求...................................................255.5其它..................................................................25第六章后台管理.............................................................256.1运营部..............................................................