商务英语会话Unit8-产品营销.docx

商务英语会话Unit8:产品营销

一个产品的好坏不仅取决于产品的品质，还有多方面的因素。以前我们总是相信：酒香不怕巷子深，但是现在各行各业竞争越来越大，所以：酒香也怕巷子深。因此产品的营销策略就越来越收到人们的重视了。HM:we’vegotanumberofmajorpromotionscomingupoverthesummer.MM:Andarewegoingtobepromotingnewproductlinesorsoldstock?HM:Abitofboth.Firstofallwe’replanningintroductoryoffersonsomeofourmajornewproducts..MM:Includingournewfootwearrangepresumablyadvertisingcampaignforthat.MM:Andidoursponsorshipproposalsgoanywhere?HM:Nothing’sdefinite,butitlooksasthoughwe’llbesigningasponsorshipdealwithoneofChina’stopfootballclubs.MM:great.Andwhataboutin-storepromotions?HM:Wellwe’redoingapostercampaigninandaroundallofourstoresshowingthenewtrainersandthereleasedate.MM:Anysortofspecialoffers?HM:Yessortofspecialoffers?HM:yes–youcanpre-orderandgeta10%discount;andifyouhavealoyaltycardyoucangeta15%discount.MM:Isee.Youmentionedsomethingaboutolderproductlinestoo.HM:that’sright,we’vegotaproblemwithstockoverhangsonaboutahundredproductslines.MM:Soweneedtocomeupwithwaystomovethestock.HM;Exactly.Profitabilityisn’treallyimportantwiththisone.MM:inthatcaseweshoulddroppricesbymaybe25%acrosstheboard.HM:weneedtogetsomespecialoffersworkedouttoo.MM:Maybewecoulddoublediscountsforloyaltycardholdersonselectedproducts.HM:yes,thatwouldprobablywork.MM:Andmailallcardholderstoletthemknowaboutthespecialoffers.