考神团队专八阅读讲义.pdf

16版考神团队专业八级特训班阅读讲义

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【注意：以下真题中题干标黑表红的为本课程训练中可以改造为Paraphrase-短问答题型的
样题，请参考题干后我出的模拟问句。】

2016专八阅读样卷（等同15年考卷）
PASSAGEONE
1/In2011,manyshoppersoptedtoavoidthefreneticcrowdsanddotheirholiday
shoppingfromthecomfortoftheircomputer.Salesatonlineretailersgainedbymorethan15%,
makingitthebiggestseasonever.Butpeoplearealsoreturningthosepurchasesatrecordrates,up
8%fromlastyear.
2/Whatwentwrong?Isthelingeringshadowoftheglobalfinancialcrisismakingitharder
toacceptextravagantindulgences?Ordopeopleshopmoreimpulsively-andthereforemakebad
decisions-whenonline?Bothargumentsareplausible.However,thereisathirdfactor:aquestion
oftouch.Wecanlovethelookbut,inanonlineenvironment,wecannotfeelthequalityofa
texture,theshapeofthefit,thefallofafoldortheweightofanearring.Andphysically
interactingwithanobjectmakesyoumorecommittedtoyourpurchase.
3/WhenmymostrecentbookBrandwashedwasreleased,Iteamedupwithalocal
bookstoretoconductanexperimentaboutthedifferencesbetweentheonlineandofflineshopping.
Icarefullyinstructedagroupofvolunteerstopromotemybookintwodifferentways.Thefirst
wasafairlyhands-offapproach.Wheneveracustomerwouldinquireaboutmybook,the
volunteerwouldtakethemovertotheshelfandpointtoit.Outof20suchrequests,sixcustomers
proceededwiththepurchase.
4/Thesecondoptionalsoinvolvedgoingovertotheshelfbut,thistime,removingthe
bookandthensubtlyholdingontoitforjustanextramomentbeforeplacingitinthecustomer's
hands.Ofthe20peoplewhowerehandedthebook,13endedupbuyingit.Justphysicallypassing
thebookshowedabigdifferenceinsales.Why?Wefeelsomethingsimilartoasenseof
ownershipwhenweholdthingsinourhand.That'swhyweestablishorreestablishconnectionby
greetingstrangersandfriendswithahandshake.Inthiscase,havingtothenletgoofthebook
afterholdingitmightgenerateasubtlesenseofloss,andmotivateustomakethepurchaseeven
more.
5/ArecentstudyconductedbyBangorUniversitytogetherwiththeUnitedKingdom's
RoyalMailservicealsorevealedthepoweroftouch,inthiscasewhenitcametosnailma