专业英语第六章-豆柴文库

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Chapter6StrategicManagement

[本章学时]：2学时
[本章内容概要]：6.1Thenatureofstrategicmanagement
6.2OrganizationalStrategies
[本章教学目的与要求]：Describethedefinitionofstrategicmanagement;mastertheimportanceofstrategy;discusstheSWOTAnalysis;describetheproductlifecycle;masterthecompetitivestrategy
[本章重点与难点]：thedefinitionofstrategy,SWOTanalysis;BCGmatrix,productlifecycle


6.1Thenatureofstrategicmanagement
1FastReading
Answerthefollowingquestions:
Whatdoesthisunitconsider?
Howmanystepsinstrategicmanagementprocess?
Whatdoesthestrategicplanreflect?
Whatareorganizationalweaknesses?
Whystrategicmanagementisimportant?

Answer:
Thisunitconsidersthe“bigpicture”facingfirms,andhowhighlyeffectivestrategiesaredevelopedinthefaceofenvironmentaldemands.

Anine-stepstrategicmanagementprocess.

Thestrategicplanofanorganizationisacomprehensiveplanthatreflectsthelonger-termneedsanddirectionsoftheorganizationorsubunittoaccomplishorganizationalgoals.

Organizationalweaknessesareskillsandcapabilitiesthatdonotenableanorganizationtochooseandimplementstrategiesthatsupportitsmission.

Becauseitresultsinhigherorganizationalperformance;itrequiresthatmanagersexamineandadapttobusinessenvironmentchanges;itcoordinatesdiverseorganizationalunits,helpsthemfocusonorganizationalgoals;anditisverymuchinvolvedinthemanagerialdecision-makingprocess.

2Strategy
Strategicplanningconsistofseveralcomponents,likeanalyzeandestablishthepurpose,vision,andmission,definestrategicobjectives,implementandevaluatethestrategicplan.
SWOTAnalysis
SWOTAnalysis
Toformulatestrategiesthatsupportthemission

InternalAnalysisExternalAnalysis
StrengthsOpportunities


WeaknessesThreats
Mission
Anorganization’sfundamentalpurpose


6.2OrganizationalStrategies
1organizationalStrategiesincluding:
(1)Competitivestrategy
Costleadershipstrategy成本领先战略
Differentiationstrategy差异化战略
Focusstrategy集中化战略
(2)Strategicmarketposition
Market-leaderstrategy市场领导者战略
Marketchallengerstrategy市场挑战者战略
Marketfollowerstrategy市场追随者战略
Marketnichestrategy市场补缺者战略
(3)PortfolioStrategies